About This Role
This role is for a hands-on builder who will own demand generation end-to-end, turning strategy into pipeline and ambiguity into a repeatable system. You will design the campaign architecture and digital marketing stack, then execute programs to fill the funnel and accelerate deals. The ideal candidate will thrive on building a demand engine from the ground up, launching campaigns, testing channels, and optimizing based on data.
Responsibilities
- Design and implement the demand generation infrastructure, including marketing automation platform, lead scoring, nurture workflows, and attribution reporting
- Own the full funnel from awareness through pipeline creation
- Plan and run integrated campaigns across digital paid (LinkedIn, Google, email), email, SEO/SEM, webinars, and events, prioritizing channels based on ICP fit and measurable ROI
- Develop targeted ABM campaigns for priority accounts in key verticals like government & public sector, financial services, gaming & entertainment, and design/manufacturing
- Partner with Sales to align outreach, messaging, and timing against named account lists
- Coordinate with Product Marketing to deploy content across the funnel, translating technical capabilities into messaging that resonates with CISO, CLO, and GC buyers
- Build and manage campaign calendars, landing pages, and nurture sequences
- Own demand gen reporting and dashboards, tracking pipeline contribution, CAC, conversion rates by stage, and channel performance
- Use data to continuously improve and make the case for investment
- Work hand-in-hand with the Sales team to ensure lead quality, SLA adherence, and closed-loop feedback
- Be a trusted partner in revenue planning
Requirements
- 5–8 years of B2B demand generation experience, including ownership of pipeline and revenue targets
- Experience managing the full funnel
- Background selling or marketing complex, technical products, ideally in security, enterprise software, or infrastructure
- Ability to translate sophisticated capabilities into compelling campaigns without losing substance
- Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, or similar) and paid channel management
- Ability to build workflows and know when to bring in support
- Experience running account-based programs and segmenting campaigns by vertical, persona, or deal stage
- Ability to think in ICPs and buying committees, not just individual leads
- Energized by the challenge of building programs where none exist
- Ability to move fast, test systematically, and launch without waiting for perfect conditions
- Ability to make decisions with data, build a reporting dashboard, interpret funnel metrics, and clearly communicate performance to leadership and the board