Demand Generation Manager

Requirements

• Hands-on experience planning, building, launching, and reporting on B2B demand generation campaigns across email, events, webinars, and content
• A track record of delivering against lead and pipeline targets, using conversion, channel performance, cost per lead, and ROI to guide decisions
• A bias for action, testing ideas quickly, learning from results, and scaling what works rather than investing in assumptions
• An appetite for exploring new channels, formats, and tools, with the judgement to double down on what delivers and stop what doesn’t
• Practical use of AI and automation to improve content production, campaign execution, audience research, and reporting, without compromising quality
• A focus on commercial outcomes over lead volume, with the ability to connect campaign performance to Sales conversion, closed deals, and revenue
• Confidence building campaigns, workflows, lead scoring, lifecycle stages, and segmentation, with strong data hygiene and reliable revenue attribution
• The ability to translate positioning into compelling campaigns that resonate with SMB audiences, working closely with content, creative, and digital teams
• Close collaboration with Sales to align on lead quality, follow-up expectations, and feedback, ensuring campaigns reflect how deals are won
• A resourceful, hands-on approach, with the ability to prioritise competing demands, move quickly, and take ownership of outcomes in a lean, fast-paced environment

Benefits

• 3 weeks of vacation
• Your birthday off
• 2 paid volunteer days
• Office closure between Christmas and New Year’s
• Comprehensive group benefits, including health, dental, insurance coverage, and an Employee Assistance Program
• 10 paid personal time-off (PTO) days for appointments, illness, or well-being needs
• Support for professional development and continuous learning
• Participation in bonus plan

Important Details

• Work format: hybrid - 3 days office and 2 days from home
• Schedule: standard 7.5-hour workday

About the Company

Citation Canada is built on the belief that HR and Health & Safety are essential to the growth of any organization. Starting its journey as HRdownloads in 2008, it has since helped thousands of businesses across Canada make these matters clearer, faster, and painless. Citation Canada forms part of Citation Group, a collective of businesses dedicated to supporting small and medium-sized enterprises across a range of essential services, including HR, Health & Safety, Cybersecurity, E-Learning, and ISO compliance. Citation Group has achieved strong growth through a combination of organic expansion and strategic acquisitions, continually broadening its expertise, services, and reach to create a one-stop shop that supports businesses across the UK, Canada, and Australia.

For over 15 years, Citation Canada has been working with Canadian businesses as a leading provider of HR solutions.

Headquarters

Toronto, Ontario

Open jobs

6

Website

citationcanada.com