About This Role
Directing the generation of new business opportunities for clients is the core of this role, leading strategies for various industries. You will design, implement, and optimize campaigns to generate leads, nurture prospects, and achieve revenue and growth objectives. The position requires a blend of strategic planning, tactical execution, and analytical skills.
Responsibilities
- Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for clients
- Collaborate with marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process
- Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively
- Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement
- Create compelling content and messaging that resonates with target audiences and supports campaign objectives
- Manage budgets and resources efficiently to maximize impact and achieve optimal results
- Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep strategies cutting-edge
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting
- Proven track record of designing and executing successful demand generation campaigns
- Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions
- Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines
- Proficiency in marketing automation and CRM tools (e.g., HubSpot)
- Creative thinker with excellent communication and interpersonal skills
- Ability to work collaboratively in a team environment as well as independently
Benefits
- Health insurance with company contribution (medical, dental, vision, etc)
- Paid vacation
- Paid time off
- The flexibility of working remotely
Application Process
- Email interview
- Video interview
- 2nd video interview
- Interview assignment
- Reference checking
- Offer
About the Company
SmarkLabs specializes in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Their focus is on driving growth and building lasting market impact for their clients.
