About This Role
This newly created senior individual contributor role involves building and owning the global pipeline generation system for a fast-moving GTM team. The manager will be responsible for enabling Marketing to achieve its pipeline targets by combining web acquisition performance monitoring with directly managed campaigns, external placements, and co-marketing partnerships. The role suits a system thinker with a strong background in demand generation and B2B acquisition in SaaS.
Responsibilities
- Own the global pipeline generation system end-to-end, directly managing campaigns across North America and EMEA
- Monitor, diagnose, and orient the full system toward predictable, scalable pipeline delivery
- Build and run a repeatable external distribution engine, sourcing, negotiating, and activating placements across newsletters, podcasts, industry media, and co-marketing partners
- Drive continuous optimization across direct channels, running structured A/B tests each quarter with documented learnings
- Surface system-level performance insights that feed GTM decision-making in a fast, closed loop
- Act as the connective tissue of the GTM execution system, maintaining the shared weekly pipeline dashboard
- Ensure the acquisition-to-nurture handoff runs cleanly
- Coordinate with PMM, paid media, RevOps, and BDRs around a single performance picture
Requirements
- 5–8 years in demand generation, growth marketing, or B2B acquisition in SaaS, with a track record of building acquisition systems from the ground up
- Fluent in full-funnel performance metrics (CPL, SQO contribution, ICP match rate, conversion rates)
- Comfortable owning pipeline accountability as an individual contributor
- Experienced in orchestrating multi-market campaigns across North America and EMEA
- Hands-on knowledge of third-party placements, co-marketing, and media partnerships
- Proficient with HubSpot, Salesforce, LinkedIn Campaign Manager, and Google Analytics
- A system thinker who flags gaps proactively, challenges with data, and executes with discipline once aligned
- Fluent in English and French
Benefits
- 20 vacation days
- 1 extra paid vacation day per year spent at Agorapulse (capped at 6)
- 10 bank holidays a year
- 5 personal & sick days
- Health insurance coverage
- Policy for maternity and paternity leave
- $600 to purchase your own IT devices
Application Process
- First interview with our Talent Acquisition Specialist (30 min)
- Hiring Manager deep dive interview (60min)
- CRO interview (45min)
