About This Role
This role focuses on ensuring scientists discover the essential tools they need to tackle complex global problems. As a Demand Generation Manager, you will be responsible for creating programs that effectively reach the right scientific audiences through various channels and partners, while also owning the reporting to track their journey through the buying process.
Responsibilities
- Build and run multi-channel campaigns across email, paid media, partner advertising, and inbound, including AI-driven search, to connect with target audiences
- Own the paid budget, making investment decisions and exploring new strategies
- Build relationships with agencies, vendors, and media partners to extend reach and position the company's story effectively
- Develop digital programs around events to amplify their impact before, during, and after
- Translate positioning and messaging into compelling campaign assets and content that resonate with target personas
- Own the demand funnel end-to-end, analyzing conversion rates, understanding deal lifecycles, and building reporting and forecasting to improve efficiency and output
- Collaborate across the marketing team to launch campaigns and share data-driven insights for continuous iteration and growth
Requirements
- 8+ years in a demand generation role intersecting with science, such as B2B marketing to scientific businesses (life sciences, consumer goods, research software, lab automation, or similar)
- 3+ years of experience with Salesforce
- 1+ year of experience with Pardot
- Scientific grounding to communicate credibly with a technical audience, understanding research progression from discovery to market and scientists' priorities
- Strong command of data with 2+ years of reporting and dashboard building experience, leveraging data for buyer journey analysis and informed decision-making
- Depth in email and paid media, and fluency in channels like LinkedIn, Google, and G2
- Experience with other approaches, such as partner advertising, is valuable
- Ability to work independently on building and measuring, and collaboratively with colleagues to execute campaigns
- Generative AI fluency
- Marketing vendor evaluation skills
About the Company
Dotmatics provides tools that help scientists solve some of the world's hardest problems.
