Demand Generation Manager

About This Role

Driving qualified demand through strategic campaigns and compelling content is the core of this role, which combines strong analytical thinking with excellent writing skills. The Demand Generation Manager will lead paid media and organic channel initiatives, using data to identify opportunities and improve conversion, and collaborating with technical experts to translate complex topics into engaging messages. This is a hands-on position for someone who takes ownership, enjoys both writing and analysis, and leverages AI to enhance work quality and efficiency.

Responsibilities

• Develop and execute demand generation plans across paid media and organic channels to increase qualified MQLs and improve conversion to SQLs
• Lead paid campaign planning across Google Ads, LinkedIn Ads, and other paid channels, including budget management, audience targeting, offers, campaign briefs, copy, and performance optimization
• Write compelling campaign copy, landing-page content, and targeted emails that connect CloudZone’s expertise with customer needs
• Develop email campaigns and nurture journeys, using segmentation and testing to improve engagement and conversion
• Own the content calendar and LinkedIn presence, lead the company newsletter, and work with technical contributors to develop and edit blog content
• Analyze performance by market, audience, source, and campaign, identify trends and conversion gaps, and turn insights into actionable recommendations and experiments
• Work closely with Sales to assess lead quality, incorporate qualification feedback, and improve progression from MQL to SQL
• Use AI extensively for research, content development, analysis, and workflow improvement while maintaining accuracy and quality

Requirements

• At least 4 years of experience in B2B technology demand generation, with measurable results in qualified lead generation and conversion
• Experience in global B2B marketing, with the ability to adapt campaigns, content, and messaging to different markets and audiences
• Exceptional command of English and Hebrew, with the ability to independently write and edit clear, natural, publication-ready marketing content in both languages
• Strong analytical skills and the ability to investigate performance data independently, identify meaningful patterns, and recommend specific actions
• Experience leading paid campaigns and managing media budgets, with a strong understanding of Google Ads and LinkedIn Ads
• Hands-on experience with email marketing, HubSpot or a comparable marketing automation platform, and analytics tools
• Practical experience using AI in everyday work, with examples of how it improved output, efficiency, or decision-making
• The ability to translate complex technical ideas into clear customer value and adapt messaging to different audiences