Demand Generation Manager

About This Role

Driving pipeline growth through both precision-targeted account-based programs and broader demand generation campaigns is the core of this role. You will own campaign strategy from planning through execution, measurement, and optimization, working closely with Sales, SDRs, Rev Ops, and Content. This position suits someone who is comfortable building personalized 1:1 programs for enterprise accounts and running integrated, multi-channel campaigns to fill the top of the funnel.

Responsibilities

• Design and execute ABM programs (1:1, 1:few, and 1:many) targeting named strategic and enterprise accounts
• Partner with Sales and Account Executives to build account plans, map buying committees, and personalize messaging by persona and account
• Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, 1:1 outreach, and LinkedIn/social, in partnership with the Ad Agency
• Own email marketing strategy end to end, including lead scoring, segmentation, nurture streams, and lifecycle reporting
• Plan and launch integrated demand gen campaigns across paid, email, webinars, content syndication, and organic channels to drive qualified leads, sales-ready opportunities, and pipeline growth
• Manage campaign frameworks including personas, buyer journeys, offers, and conversion paths
• Optimize landing pages, forms, CTAs, and lead magnets to improve conversion rates
• Partner with Sales to align on ICP, lead qualification criteria, handoffs, and feedback loops that improve conversion rate and velocity
• Collaborate with Content, Sales, and subject matter experts to create assets supporting awareness, consideration, and decision stages
• Continuously test and optimize channel mix, messaging, and campaign structure based on performance data
• Manage and analyze campaign and funnel performance, delivering actionable insights and recommendations to leadership
• Own and report on core demand metrics, including MQLs, SQLs, pipeline contribution, cost per lead, and ROI

Requirements

• 4-7+ years in B2B marketing, with direct experience running both ABM programs and broader demand gen campaigns
• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot, Hockeystack, BI Tools)
• Strong grasp of funnel metrics (MQL, SQL, pipeline, velocity, ROI) and attribution models
• Experience partnering closely with Sales and SDR teams on account targeting and outbound alignment
• Excellent project management skills, with the ability to run multiple concurrent campaigns against competing timelines
• An analytical mindset, with the ability to translate data into actionable campaign optimizations
• Strong written and verbal communication skills, and comfort presenting results to leadership