About the role
- Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth
- In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts
- You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment
- Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, email nurtures, direct mail, referral programs, demo programs, and more
- Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
- Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages
- Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey
- Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive
- Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness
- Develop and execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue
- Create personalized, multi-channel campaigns tailored to individual accounts or account segments
- Collaborate closely with sales teams to identify key accounts, understand their business challenges, and craft customized marketing plans to address their needs
- Analyze account data and buyer personas to develop insights and optimize campaigns for better ROI and engagement
- Manage and optimize the ABM tech stack, including tools for segmentation, automation, and reporting, to improve campaign efficiency and measurement
- Manage timelines, budgets, and resources to ensure successful campaign delivery
- Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives
- Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting- Exceptional candidates will bring proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account based marketing programs
- Above all else, you are a highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillset
- The ideal candidate will thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunities
- Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge
- 5+ years of experience in a fast-paced and/or startup environment. B2B SaaS strongly preferred
- Excellent communication skills and sharp creative instincts
- Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns
- Innovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing priorities
- Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plus
- Experience growing a database organically via multiple channels
- Ability to learn new technologies, products and systems quickly
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