Demand Generation Manager

About This Role

This role focuses on driving new customer acquisition through measurable impact for a financial technology platform. The Demand Generation Manager plans, executes, and optimizes targeted Account-Based Marketing (ABM) campaigns across various channels, including owned channels, paid media, and events. This position requires close collaboration with SDRs, Sales, and Event teams to generate sales-accepted opportunities.

Responsibilities

• Plan, set up, and optimize 1-Many, 1-Few, and 1-1 account-based marketing campaigns across multiple channels to drive pipeline
• Leverage external trade shows and company-owned events as core demand generation vehicles, driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up
• Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities
• Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points
• Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts
• Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities
• Work closely with the Global Acquisition Marketing team to implement and scale localized strategies
• Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points

Requirements

• 3+ years of experience in a B2B demand generation or integrated marketing role, with a proven track record of driving net-new customer acquisition
• 5+ years of experience in marketing or similar
• Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus
• Analytical mindset with experience using data to optimize campaigns
• A healthy balance between strategic thinking and hands-on execution
• Agile and self-motivated contributor with the ability to multitask, prioritize responsibilities, and navigate a fast-paced environment
• Fluent spoken and written English and Swedish
• Willingness and ability to travel domestically and internationally 20%+ (e.g., to support key trade shows and events)

Nice to have:

• Experience with Looker (or similar BI tools)

Application Process

• The interview process tends to take about 4 weeks to complete

About the Company

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making it a financial technology platform of choice. The company creates an environment with opportunities for its people to succeed, backed by a culture and support to ensure they are enabled to truly own their careers. Adyen delivers innovative and ethical solutions that help businesses achieve their ambitions faster.