About This Role
This role is for a Demand Generation Manager to build and run paid acquisition, search, SEO, AEO, and lifecycle email programs from the ground up. The core challenge involves connecting event and brand investments to pipeline generation, requiring a creative and elegant approach to reach a sophisticated audience. The role suits a candidate who is eager to leverage AI tools for automation and efficiency in demand generation.
Responsibilities
- Develop strategy, manage budget, and execute paid acquisition campaigns across LinkedIn and Google, and other channels as appropriate
- Build pages, content, and implement technical fixes to optimize search, SEO, and AEO, collaborating with the site development team
- Design, build, test, and refine lifecycle and email journeys from first touch to sales conversation, including nurture tracks, webinar programs, and re-engagement campaigns
- Own conversion performance from ad click to landing page to booked meeting, identifying and resolving drop-off points with design collaboration
- Establish reporting and attribution frameworks with analytics, starting in HubSpot, to measure pipeline contributions from all channels, campaigns, and events, including brand and field programs
- Manage the demand generation budget and regularly present performance and plans to leadership
- Maintain a feedback loop with sales and post-sales teams to continuously improve targeting, messaging, and lead handoff
Requirements
- 4–6 years of experience in demand generation, growth marketing, or performance marketing, ideally in SaaS, fintech, regtech, or AI
- Proven track record of driving top-of-funnel growth through paid and email programs
- Outstanding project management ability to juggle multiple programs at different stages
- Personally built and tuned campaigns in LinkedIn and Google Ads without agency involvement
- Built pipeline reporting or attribution frameworks that leadership used for budget decisions, with a view on multi-touch, self-reported, and incrementality approaches
- Marketed to a B2B audience with long sales cycles, where qualified pipeline is the key metric
- Uses AI tools in daily work for analysis, drafting and testing creative, and faster page deployment, with demonstrable results
- Excellent writing skills for briefs, ad copy, and actionable analyses
Nice to have:
- Experience marketing to banks or to compliance and risk buyers
- Built an SEO or AEO program from the ground up
- Experience measuring events and field programs alongside paid campaigns
Benefits
- Generous compensation and equity packages
- Free lunch and dinner (after 7pm)
- Monthly wellness stipend
- Unlimited PTO
- Fully covered health, dental, and vision insurance
- The chance to help shape the future of internet identity and financial crime prevention
Important Details
- Promotion timelines depend on performance
Application Process
- Work on projects that shape company direction
- Direct ownership over strategic initiatives from day one
About the Company
Footprint is an agentic platform that learns and runs compliance programs for banks and fintechs, specializing in financial crimes investigations. Its agentic system, Percy, learns team procedures to clear false positives, escalate real risk, write case narratives, and document decisions for audit, reducing review workloads by over 70%. The company is backed by QED, Index, and Box Group, and trusted by FDIC- and OCC-regulated banks and fintechs like Bilt, Nuvei, and MoonPay. It 5x'd revenue last year and has a small, senior team that ships fast.
