About the role
A leading insurance provider seeks a Data Analyst in Hong Kong to transform CRM data into actionable insights, driving informed business decisions and stronger customer engagement.
Key responsibilities:
- Standardise business unit sales tracking, reporting, dashboard development, ad hoc analysis
- Design, develop and automate the process and tools in support of performance monitoring and MIS reporting that are aligned with various business KPIs
- Support the end-to-end customer campaigns execution and call list generation by gathering business requirements, providing the campaign sizing, lead generation, A/B test, and performance tracking
- Identify valuable data sources and collaborate with IT team and data engineers to automate collection processes
- Assist in monitoring and evaluating ongoing initiatives' effectiveness and impact (e.g. marketing campaigns)
- Provide recommendations based on the analytical data, market research
- Develop and implement predictive analytics and machine learning models to support customer segmentation, lead generation, campaign optimisation, customer retention, and business decision-making
Candidate profile:
- Bachelor's degree holder
- Minimum 2-3 years' working experience in campaign management & lead generation (Relevant experience in banking or insurance is preferred)
- Detail-oriented and self-motivated
- Strong numerical sense
- Strong analytical, problem solving and project management skills
- Good communication, interpersonal and presentation skills
- Proficient in MS Word, Excel and PowerPoint
- Data engineering skills (Python, R, SAS, SQL, etc.)
- Dashboard skills (Power BI & Tableau, etc.)
- Fluent in Cantonese, English and Mandarin
About this company:
A leading life insurance provider delivers innovative protection and financial solutions, with a strong focus on customer needs and long-term growth. It offers a collaborative and inclusive environment where employees are empowered to develop their capabilities, embrace new ideas, and shape the future of the business.
Keywords: CRM Data Analyst, Customer Relationship Management (CRM), Data Analytics, Customer Data Analysis, Business Intelligence (BI)
What's next:
Turn CRM data into insights that shape smarter customer strategies and drive future growth. Apply now!
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