About the role
CRM Manager
£45,000 - £50,000
Remote
This is an excellent opportunity for a CRM professional who enjoys combining customer insight, campaign delivery, and data-driven decision-making. You will have the chance to shape customer engagement strategies, optimise lifecycle communications, and make a measurable impact on retention and revenue performance.
The Company
They are a fast-growing digital business operating within a highly engaged consumer market. With a strong focus on customer experience, they leverage data, technology, and marketing innovation to create personalised customer journeys. The organisation offers a collaborative environment where marketing, analytics, and commercial teams work closely together to drive growth and customer value.
The Role
- Develop customer segmentation strategies using behavioural and engagement data.
- Plan, build, test, and execute CRM campaigns across email, SMS, push notifications, and in-app channels.
- Monitor campaign performance and deliver actionable insights to improve engagement and conversion.
- Deliver targeted promotional activity tailored to customer preferences and behaviour.
- Work closely with cross-functional teams to ensure successful campaign execution.
- Manage marketing promotions from setup through to launch and performance analysis.
- Support A/B testing initiatives to optimise communications and customer journeys.
- Contribute to the development of automated lifecycle and trigger-based marketing programmes.
- Maintain clear communication with internal stakeholders on campaign plans and results.
Your Skills & Experience
- Strong commercial experience within CRM, retention, or lifecycle marketing.
- Experience using CRM platforms and campaign management tools.
- Experience within the gambling or gaming sector.
- Ability to analyse campaign performance and translate findings into business actions.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent organisational skills and attention to detail.
- Strong stakeholder management and communication abilities.
- Interest in sports and an understanding of customer engagement within consumer-focused environments.
- Experience in gaming, entertainment, or other high-volume customer businesses would be advantageous.
What They Offer
- Competitive salary and benefits package.
- Hybrid working environment.
- Opportunity to work on advanced personalisation, automation, and CRM initiatives.
- Exposure to a highly data-driven marketing function.
- Clear career progression and professional development opportunities.
How to Apply
Apply with your CV to discuss this CRM Manager opportunity in confidence.
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