Customer Marketing Manager

About This Role

This role involves planning and executing customer advocacy programs that highlight customer success across various product lines. The Customer Marketing Manager works with customers to share their stories through industry events, media campaigns, and digital assets, and supports strategic accounts by planning and executing integrated marketing campaigns to drive awareness, excitement, and adoption of solutions.

Responsibilities

• Identify, manage, and develop customer reference and advocacy campaigns with enterprise and emerging companies that enable marketing to lead with customer success and value
• Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of solutions within strategic accounts
• Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
• Produce a portfolio of assets and deliverables appropriate to marketing plan requirements
• Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
• Ensure appropriate communication and collaboration with key stakeholders from planning through to results across all customer advocacy programs
• Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy

Requirements

• Strong marketing experience in enterprise software
• Exceptional project management skills with proven success in driving projects to completion
• Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
• Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
• Proven ability to define, develop, and execute integrated marketing programs on time and within budget
• Excellent English language/communications skills, both written and spoken
• Ability to develop long-term business relationships with customers and sales teams
• Strong desire to win as a team combined with the ability to work independently
• Bachelor's degree in a relevant field
• Flexibility to travel as required

Nice to have:

• Life sciences industry relevant work experience
• Demonstrable experience in managing and executing integrated marketing programs

Benefits