About This Role
This role involves developing and delivering customer lifecycle objectives for IN Stores at Amazon, focusing on acquisition, engagement, and retention initiatives. It suits a self-motivated, data-driven, and analytical Marketing Manager who can identify customer insights and translate them into scalable actions, working with online channels and content experimentation.
Responsibilities
- Collaborate with analytics, BI, data science, and finance teams to optimize lifecycle measurement, aiming to increase Lifetime Value and profitability
- Integrate data from various sources (marketing automation platforms, analytics tools) to create a comprehensive view of customer behavior
- Drive the adoption and utilization of the lifecycle measurement framework, serving as a center of excellence and providing guidance on its application across the customer journey, from acquisition to engagement and retention
- Support development of key performance indicators (KPIs) to measure the success of lifecycle marketing initiatives and identify areas for improvement
- Drive efficiencies across marketing functions by streamlining processes and implementing best practices
- Collaborate with product, content, and other teams to incorporate customer insights and support growth through data-driven content and segmentation strategies
- Identify potential gaps in the customer lifecycle, working with teams to recommend data-driven solutions
- Collaborate with cross-functional teams to ensure consistent experiences throughout the customer lifecycle
- Support the planning and prioritization of initiatives with cross-functional stakeholders like marketing operations, growth marketers, and product managers
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's degree or equivalent in a related technical field
- 2+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- 1+ years of Excel or Tableau (data manipulation, macros, charts and pivot tables) experience
- Experience using Microsoft Excel to manipulate and analyze data, with the ability to transform data into actionable insights
- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience working with and influencing senior level stakeholders
