Customer Lifecycle Campaign Telco Manager

Requirements

• MBA from a tier 1 institute
• Overall experience of 10+ years, with at least:
• 6+ years in CVM, customer lifecycle management, or campaign management, in consulting and/or in an operator CVM function
• 4+ years of telecom experience with direct ownership of Consumer or Prepaid base management outcomes
• 2+ years managing a team or workstream
• Hands-on ownership of base management, segmentation, campaign strategy, and retention programs for a large consumer subscriber base
• Ability to translate AI capabilities into measurable business outcomes such as ARPU uplift, recharge frequency growth, churn reduction, customer retention, offer acceptance, and campaign productivity improvements, while working with analytics, data science, and technology teams
• Strong command of CVM commercial levers: ARPU, churn, recharge behavior, data monetization, offer economics, and customer lifetime value
• Working experience with decisioning and campaign platforms such as Pega Customer Decision Hub, Adobe Journey Optimizer, Salesforce Marketing Cloud, Unica, or equivalent, with the ability to brief, review, and challenge platform configuration
• Marketing automation and journey design, including designing trigger-based, event-driven, and real-time journeys across a wide inbound and outbound channel mix
• Analytical rigor, including building end-to-end value business cases on CVM & NBA Solution, comfort with propensity models, cohort analysis, control group design, and incremental revenue measurement; able to work directly with data and analytics teams
• Project management skills, including the ability to plan, execute, and oversee a workstream so it is completed on time, within budget, and meeting the specified goals
• People management experience, leading, coaching, and developing small delivery teams
• Excellent oral and written communication skills
• Proven success in navigating global matrixed environments and experience in client-facing roles
• Ability to work effectively in a remote, virtual, fast-paced, and unstructured global environment

Nice to have:

• Understanding of AI/GenAI-powered marketing and CVM use cases, including Next Best Action, propensity-based targeting, churn prediction, offer recommendation, campaign optimization, content generation, audience intelligence, or AI-assisted personalization initiatives
• Experience in defining business requirements, validating outputs, and driving adoption of AI-enabled customer engagement solutions
• Consulting experience providing strategic advice and solutions to organizations, with strong structuring and storytelling ability
• Hands-on project experience with GenAI or AI implementation in a marketing transformation context

About the Company

The I&P Global Network Song practice works with clients across their marketing, sales, and services functions, providing transformation services driven by key offerings like Living Marketing, Connected Commerce, and Next-Generation Customer Care.

Headquarters

Bengaluru

Open jobs

9169

Website

accenture.com