About the role
Company Description About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description We are looking for a driven and collaborative marketing professional to support brand growth through smart strategy, strong execution, and cross-functional teamwork. In this role, you will help shape and implement omnichannel marketing plans, use customer and market insights to guide decisions, and contribute to innovative digital engagement approaches. You will work closely with internal teams and external stakeholders to deliver compliant, data-driven initiatives that improve brand performance and patient outcomes.
Responsibilities:
- Analyze the brand, market, competitors, and customer needs to support brand strategy.
- Develop and execute omnichannel engagement plans to increase brand performance.
- Partner closely with healthcare professionals (HCPs) to generate actionable insights that inform and optimize marketing strategies, dedicating approximately 30–40% of time to field engagement with clients
- Monitor digital campaign performance and use data to optimize results.
- Support a test-and-learn culture and encourage new ideas and innovation.
- Co-create brand and market strategy with the Product Manager and key stakeholders.
- Lead input for the Strategic Marketing, Tactical and Financial Plans.
- Ensure marketing materials and actions are aligned, timely, and effective.
- Track campaign feedback and results to continuously improve strategy.
- Support training and communication with field teams.
- Explore AI and digital solutions to improve engagement, efficiency, and personalization.
Qualifications
- University degree in a relevant field.
- Experience in marketing or sales, ideally in biotech or pharmaceutical industry.
- Ability to turn strategy into practical and effective actions.
- Strong leadership and cross-functional teamwork skills.
- Good understanding of the healthcare environment and market dynamics.
- Solid knowledge of strategic, tactical, and digital marketing.
- Strong English communication skills, both written and spoken.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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