About the role
Job Description
The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to lead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel.
Key Responsibilities:
- Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
- Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
- Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
- Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
- Ensures that brand plans are executed on time and flawlessly on-time in full.
- Ensure consistent brand look and feel across in line with Brand Guideline
- Monitor brand performance and develop consumer insights through research tools and reporting
- Leads brand performance tracking & monthly brand audit
- Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
- Support annual budgeting, and quarterly forecasting.
- Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.
- Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
- Develop and implement advertising, POS, publicity, and consumer promotion plans.
- Develop and implement product and packaging updates.
- Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams
Qualifications:
- Bachelor’s degree in marketing or business administration.
- Brand management experience in FMCG or similar accountabilities
- 3-5 years in marketing experience
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
- Result driven and consumer oriented.
- Proactive approach in resolving problems and challenges.
- Strong leadership skills
- Strong project management experience on NPD and creative/advertising
- Strong analytical and creative thinking skills.
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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