About This Role
This role is for a CRO/UX specialist who spots opportunities and uses a strong UX foundation to drive marketing objectives. You will improve user-friendliness to attract new customers and enhance satisfaction for existing ones, taking the lead on optimizing websites for various brands.
Responsibilities
- Discover conversion opportunities within marketing funnels, campaigns, and landing pages
- Translate opportunities into concrete optimizations in flows, content, and interaction
- Define and improve the user-friendliness of our websites
- Validate improvements with A/B tests and data
- Work closely with design, marketing, and IT
- Create a clear framework for UX, also to help other departments, using a mix of best practices and proven theories
- Develop wireframes and prototypes based on conversion goals and user-friendliness, working closely with the designer and team
- Optimize acquisition funnels: customer journeys, landing pages, and product applications
- Set up, execute, and analyze A/B tests: formulate hypotheses, determine test setup and KPIs, analyze results, and implement improvements
- Work with a CRO mindset: combine data, marketing insights, and UX principles for continuous improvement based on results
- Proactively contribute ideas for innovation, new marketing tools, and platforms
- Use AI to execute optimizations smarter and faster
- Ensure digital channels are not only user-friendly but also demonstrably generate more new customers
Requirements
- Minimum of 3 years of experience in CRO, UX, or digital optimization
- Completed higher professional education (HBO) or university education (WO) in UX, marketing, multimedia, or product development
- Experience with wireframing and prototyping, UX tools like Figma, and A/B testing
- Persuasive and able to provide good justification for choices
- Curious about AI solutions and enjoy delving into them
- Commercial insight to quickly spot opportunities
- Experience with customer journeys and online funnels
Nice to have:
- Customer panels experience
- Strong analytical skills
Benefits
- Inspiring and informal work environment with great colleagues
- Opportunity for further development
- Freedom to contribute ideas and propose new concepts
- 25 vacation days per year (based on 40 hours per week) and Good Friday off
- Independence and responsibility
- Extra advantageous insurance policies
- Travel expense reimbursement
