CRO Specialist - Funnels & Upsells

About This Role

This all-in-one role involves setting the strategy and executing every conversion test across the company's sites, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells. The specialist will build the backlog, brief and QA tests, launch them, and ship the winners, with tests reaching significance quickly due to a substantial monthly ad spend. The role suits a hands-on CRO lead with experience running CRO programs for Shopify DTC brands.

Responsibilities

• Own every conversion test on both brands (site, landing pages, funnels, on-site offers, and post-purchase upsells)
• Ensure each visitor is worth more every month
• Run a steady, well-managed test program that lifts conversion rate, AOV, and revenue per visitor across every page, funnel, and offer
• Own the CRO test plan and backlog for both brands, ranked by expected impact
• Build, test, and launch paid-acquisition funnels, on-site offers, and post-purchase upsells
• Brief, QA, and launch tests every week
• Call finished tests on time
• Ship winners the week they win
• Flag a conversion drop the same day
• Catch a conversion problem before anyone asks, bring the cause and the fix
• Reuse winning patterns across both brands without being told

Requirements

• 3–4+ years running CRO programs for Shopify DTC brands
• Deep hands-on Intelligems experience
• Built and tested paid-acquisition funnels
• Ability to show data behind tests that lifted conversion rate, AOV, or revenue per visitor

Important Details

• Culture: genuine will-to-win, creativity to do more with less, data-driven decisions
• Core values: Better Everyday (keep a live test on each brand, write down learning from every result, improve test plan, QA checklist, and agency process after every round), Speed Is King (move from idea to live test in days, call finished tests on time, ship winners the week they win, flag a conversion drop the same day), Work Smart (AI and automation first, use Claude to turn Clarity recordings, reviews, and surveys into test ideas and draft test briefs; automate reporting and drop alerts), Overdeliver (catch a conversion problem before anyone asks, bring the cause and the fix, reuse winning patterns across both brands without being told)

About the Company

Kitty Spout is a premium DTC brand selling stainless steel cat water fountains, filters, and accessories across Shopify, Amazon, and Chewy. It is one of the fastest-growing brands in the pet space, with over $50M in annual revenue and scaling to over $100M. The company recently launched Doggy Spout, expanding into a new vertical and customer base. It operates as a 100% remote, lean, senior team.