CRO Specialist: Designer & Strategist
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RemoteFull timeMid level$80,000-$115,000Posted today
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This role is for a conversion-focused operator who will own conversion rate optimization across DTC and B2B ecommerce sites, designing and shipping various page optimizations. The role suits a candidate who thrives on evidence to build A/B tests and can prioritize the right tests to impact ad funnels, customer personas, and average order value.
Nice to have:
Disqualifiers:
The company is a vertically integrated DTC ecommerce company in the hemp-derived cannabis category, operating multiple Shopify brands out of its Canton, NC facility. It is scaling paid media spend across Meta, AppLovin, and adjacent platforms. The site is currently the bottleneck on revenue, and the company has built out its data and analytics infrastructure (GA4, Clarity, Hotjar, purchase data dashboards). The CRO designer will report to the Director of Data & Systems, who runs the program and keeps execution on track. The CEO owns the test roadmap approval. The Junior Designer supports visual polish (banners, hero imagery), but this role owns page flow, layout, and conversion logic.