About This Role
This role is for a CRO Specialist who will drive the professionalization of the company's CRO activities and strategy within the E-commerce team. The specialist will work closely with UX/UI Designers, Product Owners, Sales, data specialists, and developers to improve the overall customer experience.
Responsibilities
- Perform advanced analyses and set up dashboards to provide the organization with new insights, for example, on visitor behavior or overall performance (traffic, sales, etc.)
- Proactively suggest opportunities to collect new data, ensure measurements are expanded, and guarantee the quality and validity of these measurements
- Translate web analyses and insights into user behavior into commercial opportunities on the website in the form of hypotheses and A/B tests
- Develop hypotheses and guide A/B tests from idea to implementation, then analyze and report the results
- Contribute to the development of new website functionalities that respond to customer wishes
- Prioritize E-commerce wishes and projects on the roadmap and monitor progress
- Expand personalization activities within the Customer Data Platform (CDP)
- Improve and increase the use of user feedback with direct colleagues, set up polls, and analyze and report insights
- Support UX Research activities, such as conducting usability studies in the in-house user panel
- Encourage other colleagues to embrace data (dashboards) in their work and guide them in this process
Requirements
- Strong eye for the end-user and ensuring user wishes and pain points are heard within the organization
- Analytical, critical, and data-driven (and dislikes gut-feeling driven argumentation)
- Takes initiative, works organized, and can handle deadlines well
- Curious, problem-solving, and persuasive
- Good at stakeholder management and strong communication skills
- Easily collaborates with direct and indirect colleagues
- Minimum of 2 years of relevant experience as a CRO Specialist, web analyst, or in a similar role
- Completed HBO/WO education
- Knowledge of/experience with Google Analytics and Lookerstudio or a comparable tool
- Knowledge of/experience with Convert, VWO, or a comparable tool
- Experience with translating insights from qualitative and quantitative research into hypotheses and setting up, guiding, and analyzing A/B tests on high-traffic websites
- Experience with setting up and analyzing surveys, heatmaps, and session recordings within user feedback tools such as Clarity, Hotjar, or similar
- Good command of Dutch and English
Nice to have:
- Knowledge of/experience with tag management (Google Tag Manager)
