CRO Specialist

About This Role

This role is for a CRO Specialist who will drive the professionalization of the company's CRO activities and strategy within the E-commerce team. The specialist will work closely with UX/UI Designers, Product Owners, Sales, data specialists, and developers to improve the overall customer experience.

Responsibilities

• Perform advanced analyses and set up dashboards to provide the organization with new insights, for example, on visitor behavior or overall performance (traffic, sales, etc.)
• Proactively suggest opportunities to collect new data, ensure measurements are expanded, and guarantee the quality and validity of these measurements
• Translate web analyses and insights into user behavior into commercial opportunities on the website in the form of hypotheses and A/B tests
• Develop hypotheses and guide A/B tests from idea to implementation, then analyze and report the results
• Contribute to the development of new website functionalities that respond to customer wishes
• Prioritize E-commerce wishes and projects on the roadmap and monitor progress
• Expand personalization activities within the Customer Data Platform (CDP)
• Improve and increase the use of user feedback with direct colleagues, set up polls, and analyze and report insights
• Support UX Research activities, such as conducting usability studies in the in-house user panel
• Encourage other colleagues to embrace data (dashboards) in their work and guide them in this process

Requirements

• Strong eye for the end-user and ensuring user wishes and pain points are heard within the organization
• Analytical, critical, and data-driven (and dislikes gut-feeling driven argumentation)
• Takes initiative, works organized, and can handle deadlines well
• Curious, problem-solving, and persuasive
• Good at stakeholder management and strong communication skills
• Easily collaborates with direct and indirect colleagues
• Minimum of 2 years of relevant experience as a CRO Specialist, web analyst, or in a similar role
• Completed HBO/WO education
• Knowledge of/experience with Google Analytics and Lookerstudio or a comparable tool
• Knowledge of/experience with Convert, VWO, or a comparable tool
• Experience with translating insights from qualitative and quantitative research into hypotheses and setting up, guiding, and analyzing A/B tests on high-traffic websites
• Experience with setting up and analyzing surveys, heatmaps, and session recordings within user feedback tools such as Clarity, Hotjar, or similar
• Good command of Dutch and English

Nice to have:

• Knowledge of/experience with tag management (Google Tag Manager)
• Knowledge of HTML, CSS, and Javascript and experience with developing/coding experiments yourself
• Experience with persuasion techniques or a background in consumer psychology

Benefits

• A good pension scheme
• 25 vacation days, increasing with loyalty
• Loan laptop
• Discount on the gym
• Fruit, snacks, and a tasty lunch on office days
• Possibility to work from home
• Exchange option for travel expenses, which can result in a higher net travel allowance
• Bicycle plan for a new bicycle with tax benefits
• Company outings, sports events, Friday afternoon drinks, and an annual barbecue
• Strong team spirit and a pleasant office atmosphere
• Trust and freedom to apply knowledge and creativity
• Colleagues who genuinely care for each other
• Appreciation for contributions, from compliments to a personalized mug
• Modern workplace with sit-stand desks, or even a desk bike
• Encouragement for growth within the role or to another team
• Training and coaching for further development
• More responsibilities as you grow in your role

Important Details

• Schedule: a few days away with the whole team each year

Application Process

• Send your application to Coen Brouwer (Corporate Recruiter)

About the Company

Voordeeluitjes.nl believes its success depends on how well the website meets the wishes and needs of its target group. Working in the travel industry, the company focuses on enjoyment, which is reflected in its campaigns, team collaboration, and office atmosphere.