CRO Specialist

Remote
1099 Project
40 hours/week
About The Role
We’re hiring a CRO Specialist who can systematically improve conversion rates across ecommerce funnels by identifying friction, forming strong hypotheses, running clean experiments, and translating insights into clear actions.

This is not a “reporting” role. You’ll be expected to:

• Find the biggest leaks,
• Prioritize what matters,
• Test fast (without breaking rigor),
• Turn learnings into repeatable wins.

What you’ll own
CRO strategy + experimentation

• Own the CRO roadmap per account: hypotheses, test plans, prioritization, and learning agendas.
• Build and maintain a structured testing pipeline (backlog → design/dev → QA → launch → analysis → iterate).

User behavior + diagnostics

• Diagnose drop-offs and friction using GA4, Shopify analytics, funnels, session replays, heatmaps, surveys, and VOC.
• Identify conversion blockers across key pages: landing pages, collection pages, PDPs, cart, checkout, and post-purchase.

Testing execution

• Run A/B tests and split tests with clean methodology: sample size awareness, guardrails, QA, and documentation.
• Ensure measurement integrity: event tracking, attribution sanity checks, and consistent reporting.

Insights → implementation

• Convert findings into clear, actionable recommendations for UX/UI and dev (wire guidance, copy suggestions, component notes).
• Partner with creative strategy + design to ensure tests align with messaging and traffic intent.

Reporting + storytelling

• Produce concise, decision-ready reporting: what we tested, what happened, confidence level, what we learned, what we’re doing next.
• Communicate outcomes and next steps to internal teams and clients.

Day-to-day responsibilities

• Audit funnels, pages, and analytics to surface the biggest opportunities.
• Write test hypotheses and define success metrics + guardrails.
• Coordinate with design/dev for build specs, QA checklists, and launch timing.
• Monitor tests daily (health checks) and document anomalies.
• Present weekly/biweekly CRO updates with learnings and next experiments.

Requirements

• 2+ years doing CRO for ecommerce (agency or in-house).