CRO Specialist (Conversion Rate Optimization)

About This Role

This role is for a creative and organized AI Production Strategist to oversee AI-powered video production, develop advertising concepts, and coordinate production across multiple departments. The ideal candidate combines hands-on AI video production skills with creative thinking, project coordination, and resource management to deliver high-quality content efficiently.

Responsibilities

• Oversee AI video production workflows, tools, resources, and production credit usage
• Research competitor ads and creative trends to identify effective concepts, hooks, and visual approaches
• Develop video concepts, scripts, creative briefs, and production plans for AI-generated and hybrid video content
• Participate directly in AI video generation, editing, and post-production
• Create and maintain monthly content calendars, production schedules, and project priorities
• Coordinate and delegate tasks across the AI Production team based on workload, skills, and deadlines
• Manage incoming requests through the YAS dashboard and coordinate projects with Paid Media, Organic Social, Web, Email, SMS, and Infomercial teams
• Monitor project progress, communicate priorities, and ensure timely delivery of assigned projects
• Review creative deliverables for quality, consistency, brand alignment, and adherence to project requirements
• Identify opportunities to improve production efficiency, resource allocation, workflows, and creative output
• Explore emerging AI tools and technologies to enhance video production capabilities

Requirements

• 3 to 5 years of experience
• Hands-on experience with AI video generation, video editing, and post-production
• Ability to develop creative concepts, scripts, storylines, and production briefs
• Strong understanding of advertising creatives and digital marketing content
• Experience coordinating projects, managing deadlines, and prioritizing multiple requests
• Strong organizational, communication, and problem-solving skills
• Ability to collaborate across departments and coordinate team assignments effectively
• Familiarity with competitor research tools such as Meta Ads Library
• Ability to manage resources efficiently while maintaining high creative standards

Nice to have:

• Experience creating advertising videos for paid and organic social media
• Familiarity with AI video production platforms and creative automation tools
• Experience working with cross-functional creative or production teams
• Experience producing marketing content, product advertisements, or infomercials

Important Details