About This Role
This role involves improving websites and portals by leveraging data-driven optimizations to significantly impact conversion rates. You will act as a bridge between marketers and developers, providing them with essential input to enhance user experience and conversions.
Responsibilities
- Dive into data for a wide range of clients, conducting CRO analyses and audits
- Uncover pain points in the customer journey and translate insights into concrete, impactful recommendations
- Dedicate yourself to continuously improving user experience and maximizing conversions through complex optimization programs
- Collaborate closely with a team of data and analytics specialists, UX designers, marketers, and strategists
- Conduct A/B tests, analyze results, and present findings professionally
- Transform insights into compelling narratives to inspire clients and colleagues
Requirements
- Strong analytical skills, natural curiosity, accuracy, and a proactive attitude
- Proficiency with online personalization tools such as VWO, Spotler, Adobe, or Blueconic
- Expert in applying CRO principles (such as Cialdini and other persuasion techniques) to various business models (B2B, B2C, e-commerce)
- At least 2 years of experience in setting up and executing successful optimization plans
- Ability to navigate tools like Clarity and Hotjar with ease
- Capable of converting complex data from Google Looker Studio, Google Analytics, and PowerBI into convincing and clear insights
- Experience with HTML and CSS
- Ability to create clear and convincing presentations and thoroughly substantiate findings
Nice to have:
Benefits
- 32 vacation days (based on a 40-hour work week, including 20 vacation days and 12 ADV days)
- End-of-year bonus after 6 months of employment
- Various mobility options tailored to your job or preference
- Hospitalization insurance with Axa
- Healthy snacks and lunch provided on every iO campus for a small fee
- Personal development budget of €3,000 annually for training, events, or courses
- Company parties and themed events organized by the campus party team
Important Details
- Work format: hybrid, in consultation with your team
About the Company
iO invests heavily in the technical knowledge and personal development of its employees, believing in collective strength.
