About This Role
This role is for a CRO Specialist who is curious about customer drivers, energized by data, testing, and optimization, and skilled at uncovering opportunities through smart analysis to continuously improve the online customer journey. You will make a direct impact on customers' online experience at WE Fashion.
Responsibilities
- Ensure visitors to wefashion.com can easily find what they're looking for and enjoy completing their purchase
- Dive into data, identify where customers drop off, and turn these insights into concrete improvements to the customer journey
- Investigate what works, why it works, and where there's room for improvement from homepage to checkout
- Work closely with colleagues across E-commerce, Marketing, and Tech, as well as with the digital agency
- Connect data and insights to tangible improvements
- Develop hypotheses and ensure A/B tests are properly set up, executed, and evaluated
- Show what works through analyses and identify next steps for an even better online experience
- Look beyond the numbers and think along about solutions and opportunities to continuously improve the customer journey
- Continuously look for ways to make processes smarter, more efficient, and scalable
- Help build a structured testing roadmap
- Share insights with the team and encourage increasingly data-driven decision-making
- Analyze data and user behavior and translate insights from sources such as heatmaps, session recordings, and user feedback into concrete improvements to the customer journey
- Work in a structured way across multiple experiments, prioritize within a testing roadmap, and use AI to develop analyses, hypotheses, and prototypes more efficiently
- Translate results into clear business cases and communicate them effectively to different stakeholders and disciplines
Requirements
- Knowledge of CRO, UX, E-commerce, or data-driven optimization through relevant work experience
- Experience with conversion optimization
- Ability to develop hypotheses, set up, execute, and evaluate A/B tests, and ensure results are statistically sound
Benefits
- Travel allowance
- 25 vacation days
- 8% holiday allowance (can be received annually or monthly)
- Standard 20% shop discount
- Pension scheme
- Extensive package of collective insurances
- Annual "Moments that matter day": an extra day off for a day with special meaning
- Chance to continuously learn and develop, both professionally and personally through the WE Academy
- Discount on sports subscription
- Participation in bootcamp and/or boxing classes at a reduced rate
