About This Role
Being a CRO Specialist means you will help run the A/B testing roadmap for the company's Global Ecommerce Platforms. This role suits someone with a deep understanding of experimentation, data analysis, and user behavior and psychology, who will research, ideate, prioritize, and analyze A/B tests, working closely with UX design and development teams to implement them.
Responsibilities
- Analyze behavioral analytics data (using Mixpanel) to understand user behavior, identify pain points, and recommend optimizations
- Plan and prioritize experiments in line with the testing strategy to meet business needs
- Assist in the design, development, setup, and quality assurance of A/B tests in Optimizely
- Analyze experiment results to identify trends, insights, and opportunities for improvement
- Prepare comprehensive reports and presentations to communicate findings and recommendations to business stakeholders
- Support in implementing on-site tracking solutions, collaborating closely with the Data team
- Collaborate with Ecommerce, digital marketing, UX design, and development teams to implement and test new ideas and strategies
Requirements
- Hands-on experience with Optimizely Feature Experimentation (server-side) and Web Experimentation (client-side), or similar A/B testing tools
- Experience with Product Analytics or Digital Analytics tools (e.g., Mixpanel, Google Analytics, Contentsquare, Hotjar)
- Proficient in data analysis and interpreting complex data sets to derive actionable insights
- Knowledge of HTML, CSS, and JavaScript
- Experience with project management tools like Jira and Confluence
- Excellent communication and presentation skills, in order to present test outcomes and research insights in a business-friendly manner
- Curious and experimental mindset, with attention to detail
Nice to have:
- SQL
- Some technical knowledge of Single Page Application development frameworks such as React
Benefits
- Family atmosphere, people-centric culture, where your emotional and physical well-being matters
- Company of great colleagues with a global mindset, where you feel welcomed from day one
- Medical insurance for family
- Retirement benefits
- Flexible working hours and a healthy work-life balance
- Hybrid work schedule
- Internal career opportunities
- Professional development, including access to LinkedIn Learning and many in-house/external training courses
About the Company
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. It is an international market leader known for its unstoppable craving for innovation.
