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The Hemp Collect
Overview:
Shopify CRO Designer needed to own conversion rate optimization across our DTC and B2B ecommerce sites. You'll design and ship PDP, cart, checkout, landing page, collection, and bundle page optimizations; build A/B tests using GA4, Microsoft Clarity, Hotjar, and purchase data; and execute in Replo, Shogun, or Shopify-native section builders. This is a hands-on CRO + growth design role — not UX/UI design, not site performance engineering, not generalist ecommerce management. We're looking for a conversion-focused operator who runs on evidence, not opinion, understands how site work affects ad funnels, customer personas, and AOV, and can prioritize the right tests instead of just designing pretty pages.
What This Role Is NOT
What You'll Do
Required Skills
Strong Plus
Disqualifiers
Compensation and Benefits
We pay generously for results and use performance incentives to reward proven impact rather than résumé.
Soft Skills + Temperament We Expect
We expect a lot, and we reward exceptional people who deliver. The following are commonly claimed but rarely demonstrated — bring proof, not self-description:
About Us
We're a vertically integrated DTC ecommerce company in the hemp-derived cannabis category, operating multiple Shopify brands out of our Canton, NC facility. We're scaling paid media spend across Meta, AppLovin, and adjacent platforms, and the site is currently the bottleneck on revenue. We've built out our data and analytics infrastructure (GA4, Clarity, Hotjar, purchase data dashboards) and need a CRO designer who can turn that data into prioritized tests and shipped variants. This role exists because we're scaling paid media faster than the site is converting it — we need a dedicated operator to close that gap.
You'll report to our Director of Data & Systems, who runs the program and keeps execution on track. The CEO owns the test roadmap approval. Our Junior Designer can support visual polish (banners, hero imagery), but you own page flow, layout, and conversion logic.