About This Role
This role is for a CRO Specialist to systematically improve conversion rates across ecommerce funnels. The successful candidate will identify friction, form strong hypotheses, run clean experiments, and translate insights into clear actions.
Responsibilities
- Find the biggest leaks and prioritize what matters
- Test fast without breaking rigor
- Turn learnings into repeatable wins
- Own the CRO roadmap per account: hypotheses, test plans, prioritization, and learning agendas
- Build and maintain a structured testing pipeline (backlog → design/dev → QA → launch → analysis → iterate)
- Diagnose drop-offs and friction using GA4, Shopify analytics, funnels, session replays, heatmaps, surveys, and VOC
- Identify conversion blockers across key pages: landing pages, collection pages, PDPs, cart, checkout, and post-purchase
- Run A/B tests and split tests with clean methodology: sample size awareness, guardrails, QA, and documentation
- Ensure measurement integrity: event tracking, attribution sanity checks, and consistent reporting
- Convert findings into clear, actionable recommendations for UX/UI and dev (wire guidance, copy suggestions, component notes)
- Partner with creative strategy + design to ensure tests align with messaging and traffic intent
- Produce concise, decision-ready reporting: what was tested, what happened, confidence level, what was learned, what is being done next
- Communicate outcomes and next steps to internal teams and clients
- Audit funnels, pages, and analytics to surface the biggest opportunities
- Write test hypotheses and define success metrics + guardrails
- Coordinate with design/dev for build specs, QA checklists, and launch timing
- Monitor tests daily (health checks) and document anomalies
- Present weekly/biweekly CRO updates with learnings and next experiments
Requirements
- 2+ years doing CRO for ecommerce (agency or in-house)
- Strong grasp of experimentation fundamentals:
- Hypothesis quality
- Test design and QA
- Statistical significance vs directional signal
- Avoiding common pitfalls (peeking, tracking breaks, sample pollution)
- Experience with GA4 and ecommerce analytics (Shopify preferred)
- Comfortable using heatmaps/session replay tools and customer feedback systems
- Strong written communication: clear hypotheses, clean reporting, crisp recommendations
Nice to have:
- Shopify theme familiarity (Liquid basics) or experience working closely with dev teams
- Familiarity with experimentation platforms (Convert, Optimizely, VWO, etc.)
