CRO & Shopify Website Manager

About This Role

This remote role in the United Kingdom offers genuine commercial ownership of a fast-growing digital direct-to-consumer storefront. The CRO & Shopify Website Manager will be the driving force behind storefront performance, bridging analytical experimentation and hands-on execution. Instead of delivering speculative slide decks, you will actively dissect the conversion funnel, roll out high-converting landing pages, and optimise the direct-to-consumer journey to ensure every visit delivers maximum commercial impact.

Responsibilities

• Take complete ownership of the end-to-end CRO roadmap, prioritising experiments across the entire funnel—from pre-landers and product detail pages to cart and checkout
• Oversee day-to-day Shopify storefront management, including theme customisation, navigation, merchandising, site speed optimisation, and app integrations
• Build, launch, and refine dedicated landing pages, advertorials, and campaign assets tailored to paid media traffic from channels like Meta and TikTok
• Analyse quantitative metrics alongside qualitative user research—leveraging Google Analytics, Shopify Analytics, heatmaps, and session recordings to uncover drop-offs and friction points
• Drive core ecommerce KPIs, focusing on conversion rates (CVR), average order value (AOV), and revenue per session through strategic upsells, cross-sells, and bundles
• Collaborate closely with paid media and creative teams to align off-site marketing hooks seamlessly with on-site user experiences

Requirements

• Demonstrated success running impactful CRO programmes and managing storefronts within high-growth DTC ecommerce environments
• Hands-on technical capability in Shopify, including practical familiarity with HTML, CSS, Liquid, section editing, and Shopify page builders
• Proven ability to interpret ecommerce analytics, run structured A/B testing frameworks, and turn data-led insights into live storefront changes
• Deep understanding of paid social traffic dynamics, crafting tailored landing pages and PDP experiences specifically for cold audiences
• Strong commercial acumen centred on revenue generation, contribution margin, and practical checkout optimisation
• Based in the United Kingdom with existing right to work (visa sponsorship is not available for this role)

Nice to have:

• Prior experience scaling 7-figure or 8-figure DTC ecommerce brands
• Familiarity with subscription programs, Recharge, and complex bundling strategies
• Working knowledge of Shopify Plus, along with strong conversion-led copywriting instincts and UI design sensibilities

About the Company

Profiles Creative is a recruitment agency that is seeking a talented CRO & Shopify Website Manager.