This senior specialist role takes the lead on the EMEA Imaging Technologies & Communications Group (ITCG) Digital CRO programme, driving experimentation and optimisation across the entire digital ecosystem. The role influences conversion, customer value and incremental revenue growth across EMEA, bringing together data, experimentation and customer experience to understand what performs and why. It suits a candidate passionate about experimentation, curious about customer behaviour, and excited by the opportunity to make a measurable commercial impact at scale.
Responsibilities
Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders and ensuring optimisation coverage across ITCG websites, apps, emails and paid media landing experiences
Supervise daily and weekly activities of agency partners to drive results, including ideation, testing prioritisation, brief reviews, UAT testing and QA, reviewing post-test results, and monitoring high-level programme KPIs
Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation across all ITCG digital channels
Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant
Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives
Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities
Spearhead the development and implementation of tailored strategies all ITCG digital channels, aiming to advance towards 1:1 personalisation, utilising cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements
Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely, including scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users
Be recognised as one of the in-house experts in the use of Optimizely, ContentSquare, Google Analytics, and survey tools
Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals
Requirements
3+ years’ experience managing CRO and experimentation programmes across multiple EMEA sites, either agency or client-side
Expert knowledge of A/B and multivariate (MVT) testing programmes and platforms, such as Optimizely
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Proficiency in both client-side and server-side experimentation
Expert knowledge of customer experience intelligence tools, such as Contentsquare
Advanced knowledge of analytics platforms, including Google Analytics/GA4, with strong analytical skills and the ability to turn data into actionable insights
Proven experience optimising customer experiences across multiple digital channels, including websites, apps, Amazon, email and paid media
Experience developing and implementing site personalisation strategies
A strong understanding of UX principles and practices, with experience working collaboratively with UX and UI Designers
A good understanding of online acquisition channels, including SEO, PPC and CRM, and how they work alongside CRO to improve customer journeys and conversion
A strong track record of managing CRO agencies, technology partners and other key stakeholders
Demonstrated experience scaling experimentation programmes across multiple regions, markets and digital channels
Strong project and time management skills, with the ability to manage competing priorities and deliver high-quality work on time
Excellent interpersonal and communication skills, with the ability to communicate complex insights and recommendations clearly and concisely
Basic working knowledge of HTML, CSS and JavaScript
Nice to have:
Experience with Tealium iQ and AudienceStream, particularly for data collection and onsite personalisation
Benefits
10% bonus (dependent on experience)
Hybrid working (3 days in office, 2 from home)
Flexible hours
Professional development
Wide range of perks
Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
Wide-ranging benefits
Generous pension scheme
Up to 38% discount on Canon products
Great transport links: Elizabeth Line, Stockley Park low-cost Shuttle Bus, and free parking on site
About the Company
Canon has been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, it is driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, its regional HQs in London and Amstelveen support operations in 120+ markets. Canon employs a diverse, inclusive culture and follows its philosophy of Kyosei – living and working together for the common good.
