Driving sustainable growth by translating customer behavior and data into measurable business results is the core of this CRO Manager role. You will lead the conversion rate optimization process from identifying funnel inefficiencies to developing hypotheses, prioritizing experiments, and translating findings into actionable strategies. This position suits an experienced professional who will collaborate closely with Growth, Acquisition, Product, Creative, and Data teams to improve the customer journey and maximize revenue opportunities.
Responsibilities
Own the end-to-end conversion rate optimization process, including problem identification, hypothesis development, prioritization, experiment execution, results analysis, and implementation of actionable insights
Analyze the complete customer conversion funnel, including landing pages, product detail pages, checkout flows, quizzes, pricing, and messaging, to identify friction points and opportunities for improvement
Develop robust, data-driven hypotheses by combining quantitative performance metrics with qualitative customer insights and behavioral analysis
Prioritize experimentation initiatives according to expected business impact, revenue potential, acquisition efficiency, and customer retention rather than implementation convenience
Serve as a CRO subject matter expert across Growth, Acquisition, Product, Creative, and Data teams, influencing strategic discussions and aligning stakeholders around conversion opportunities
Collaborate with acquisition and creative teams to align messaging and customer expectations, and work with product and implementation teams to translate hypotheses into effective experiments
Maintain high experimentation standards by ensuring reliable test setups, appropriate KPIs, accurate audience segmentation, and statistically sound analysis wherever applicable
Build and maintain a structured experimentation backlog, documenting hypotheses, expected outcomes, test results, key learnings, and recommended next steps
Evaluate experimentation results critically, draw reliable conclusions, and translate findings into business recommendations, even when data is incomplete or ambiguous
Challenge low-impact initiatives and encourage teams to focus resources on experiments that can deliver meaningful improvements
Promote a strong culture of experimentation, continuous learning, and accountability while increasing CRO maturity across the organization
Requirements
4–6 or more years of professional experience in conversion rate optimization (CRO), experimentation, growth marketing, or other performance-driven roles
At least 2 years of experience leading a team, coordinating cross-functional initiatives, or providing leadership in a growth-oriented environment
Demonstrated experience working in high-volume, fast-paced eCommerce or direct-to-consumer (DTC) businesses
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Proven ability to identify conversion funnel bottlenecks, understand customer behavior, and develop compelling, evidence-based hypotheses
Strong prioritization skills, with the ability to evaluate opportunities based on expected business impact, commercial value, and strategic relevance
Experience designing, coordinating, and evaluating experiments, with a strong understanding of testing methodology, KPI selection, segmentation, and result interpretation
Ability to connect CRO insights with broader business objectives, including revenue growth, acquisition efficiency, customer experience, and retention
Familiarity with acquisition strategies, customer journeys, creative messaging, landing page optimization, and eCommerce product experiences beyond dedicated CRO tools
Strong analytical and critical-thinking skills, with the ability to make informed decisions when data is incomplete or multiple interpretations are possible
Excellent communication and stakeholder management skills, with the ability to influence teams, challenge assumptions constructively, and align diverse functions around shared priorities
A proactive, structured, and commercially minded approach to experimentation, with a focus on learning quality, measurable outcomes, and continuous improvement
Comfort working in a dynamic, globally distributed environment where speed, ownership, collaboration, and adaptability are essential
Benefits
Access to paid leave to support work-life balance and personal well-being
Opportunities to work with a diverse, international team across multiple markets and functions
Exposure to AI, automation, and advanced growth strategies within a digitally native eCommerce business
Opportunities to expand expertise in CRO, experimentation, growth strategy, and data-driven decision-making
Direct involvement in initiatives that influence conversion performance, customer experience, and revenue growth
An environment that encourages innovation, rapid learning, cross-functional partnership, and ownership
The opportunity to shape experimentation practices and help establish scalable optimization processes across multiple brands
Important Details
Work arrangement: 100% remote, based in Brazil
Application Process
Your application is reviewed quickly, objectively, and fairly against the role's core requirements using an AI-powered matching process
A shortlist of top-fitting candidates is shared directly with the hiring company
The final decision and next steps (interviews, assessments) are managed by the hiring company's internal team
About the Company
This position is listed on behalf of a partner company, which manages all applications and next steps. The partner is looking for a CRO Manager based in Brazil. Working in a fast-paced, technology-driven eCommerce environment, you will contribute directly to the growth of global direct-to-consumer brands.
