About This Role
This role is for a Conversion Rate Optimisation (CRO) Manager who will lead the optimisation agenda across web, app, booking, and outbound channels. You will build a culture of experimentation, champion data-led decision-making, and drive measurable improvements in customer experience and commercial performance.
Responsibilities
- Define and deliver the CRO strategy across web, app, booking, and outbound channels, aligning optimisation activity with business growth objectives
- Build and embed a robust experimentation framework, ensuring testing is data-driven, statistically sound, and commercially focused
- Use customer insights, behavioural analytics, and journey analysis to identify opportunities that improve conversion and reduce friction
- Partner with Product, Marketing, UX, Engineering, and Analytics teams to optimise customer journeys and maximise channel performance
- Track, measure, and report on optimisation performance, using insights to influence future priorities and drive continuous improvement
Requirements
- Proven experience leading conversion rate optimisation and experimentation programmes within a digital, eCommerce, retail, or hospitality environment
- Strong expertise in A/B testing, multivariate testing, personalisation, and customer journey optimisation
- Experience analysing customer behaviour, funnel performance, and digital experience data to drive measurable outcomes
- Excellent stakeholder management skills, with the ability to influence and collaborate across multiple teams and disciplines
- A curious, analytical, and customer-focused mindset, with a passion for continuous improvement and evidence-based decision making
Benefits
- Pension contribution
- The chance to further your career across our well-known brands, with training and development at each level
- Discount of 33% for you and 15% for your loved ones on all of our brands
- Free employee assistance program for mental health, well-being, financial, and legal support
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels
- Refer a friend: earn £1,500 for referring a successful candidate
- Wagestream: access your wage before payday
- Retail discounts: receive up to 30% off at Superdrug, exclusive discounts with three mobile, and many more
About the Company
Greene King is the country's leading pub company and brewer, with a 220-year history. The company's 39,000-strong team creates the British pub experience.
