CRO Manager

About This Role

This senior, hands-on individual contributor role in the Product Growth team focuses on improving the patient journey from first website visit to starting treatment. It suits a candidate who can combine data, experimentation, and customer behaviour insights to simplify and clarify the journey, making it more effective.

Responsibilities

• Own conversion across the funnel, taking accountability for performance from landing page through to quiz, assessment, and order
• Identify the biggest conversion leaks and opportunities for improvement
• Build and run the experimentation roadmap, translating customer behaviour and funnel data into clear hypotheses
• Prioritise opportunities based on expected impact and run a structured experimentation cadence
• Get close to the data, diagnosing where customers are dropping out, quantifying opportunities, and working with Analytics to ensure tracking, measurement, and attribution are in place
• Design rigorous experiments, owning A/B and multivariate testing from hypothesis through to execution, analysis, and decision-making
• Turn experiments into decisions, articulating what worked, what didn't, and why, to determine what to ship, iterate, or stop
• Understand the customer behind the numbers, combining quantitative data with customer insight to understand intent, friction, trust, and reasons for hesitation or abandonment
• Lead conversion-focused creative execution, partnering with Copy and Design to turn hypotheses into messaging, UX, and customer experiences that improve conversion
• Partner with Engineering and Product to take opportunities from diagnosis through to implementation
• Connect acquisition and conversion, working with Growth to ensure the customer experience reflects the intent and messaging that brought them there
• Build new conversion journeys as Juniper expands its product ecosystem, helping to create and optimise funnels for new products and patient needs
• Raise CRO capability by establishing strong practices around prioritisation, experiment design, measurement, and learning

Requirements

• 5+ years of experience across CRO, experimentation, digital optimisation, product growth, or a similarly quantitative digital role
• A track record of owning and improving digital conversion funnels, with clear examples of measurable commercial impact
• Strong hands-on experience designing and running A/B and multivariate experiments
• Strong analytical instincts to interrogate funnel performance, identify drop-offs, size opportunities, and translate data into hypotheses
• Experience working with Analytics or Data teams to build robust measurement and attribution frameworks
• Strong customer judgement and an understanding of how UX, messaging, friction, and behavioural psychology influence conversion