About This Role
This role involves defining landing page optimization and conversion rate optimization strategies, creating testing roadmaps, and overseeing the design and development of web pages. The manager will also handle the testing process and perform data analysis to refine web page strategy, with a majority of time spent on client-specific responsibilities.
Responsibilities
- Lead CRO and/or LPO discussions and strategy with clients
- Lead CRO/LPO client and partner communications through Slack, video calls, and emails
- Work with other members of the CRO team to manage the implementation and performance of landing page and/or website testing for a book of 4 to 6 clients
- Create tests, complete test analysis, and report on test results
- Find optimization opportunities, using qualitative and quantitative data (Google Analytics & Microsoft Clarity)
- Work directly with design and engineering teams to set project timelines, and effectively prioritize based on impact, effort, and available resources
- Audit analytics sources, and troubleshoot common issues, escalating any uncommon issue to internal or external subject matter experts
- Work with the cross-functional team to strategize and test high converting pages to form a holistic approach for clients
- Understand growth/digital marketing to create cohesive, big picture strategies that take into account user intent, channel type, audience and ad strategy, and other basics including:
- Media buying KPI's & event optimization/learning phase tactics
- Creative strategy and testing cadence & process
- Growth marketing reporting & analysis
- Social & Search campaign analysis in Google Analytics
- Prospecting vs. Retargeting audience behaviors and traffic distribution
- Branded Search vs. Non-Branded Search campaign behaviors
- Social & Search Pixel lookback windows & audience segmentation
Requirements
- 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
- Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
- 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
- Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
- Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
- Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
- Proficient in Excel/Google Sheets
- Excellent project management skills and ability to self-manage time and work schedule
- Experience with larger cross-functional teams & projects is a plus
- Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
- Excellent communication and interpersonal skills with an aptitude for building strong working relationship
Important Details
- Travel expectations: rare, with the possibility of up to 1 event per year
About the Company
BMG360 is a high-growth, private equity-backed, tech-enabled marketing agency that specializes in direct response advertisements across TV, audio, digital, and direct mail. With recent acquisitions of leading paid search and social firms, the company is expanding its offerings and capabilities. BMG360 has been a leader in the industry since 2003 and is growing exponentially, providing employees with opportunities to shape the company's direction.
