About This Role
This role is for an experienced and results-driven CRO Manager to join Cheil Australia's Sydney team, supporting their flagship client and others. The position focuses on maximising digital ecosystem performance through smart experimentation, user journey improvements, and data-led decision-making. You will identify conversion opportunities, design and execute A/B and multivariate tests, and deliver measurable uplift in performance across various digital touchpoints.
Responsibilities
- Lead and own the CRO strategy and testing roadmap for Samsung AU’s digital platforms
- Partner with UX, analytics, development, and media teams to optimise digital journeys, from acquisition to conversion
- Develop hypotheses and prioritise test ideas based on user insights, analytics data, and commercial impact
- Design, execute and analyse A/B tests, multivariate tests, and personalisation campaigns
- Deliver regular insights and performance reporting to internal and client stakeholders
- Champion best practices in CRO, user psychology, and experimentation methodologies
- Continuously improve the speed and scale of testing programs and results delivery
- Build and manage day-to-day client partnerships
- Diligently identify client needs and create business development opportunities with existing clients
- Manage client financials relating to all CRO clients and programs, forecasting, estimating, and billable financial management
- Share results and report insights to all peer teams and executives
- Work closely with the operations, data, user experience, and website production teams
Requirements
- 5+ years’ experience in a dedicated CRO or digital optimisation role, ideally within an agency or client-side on a complex or high-traffic account
- Hands-on experience with experimentation platforms (e.g., Google Optimize, Optimizely, VWO, Adobe Target, etc.)
- Strong working knowledge of Google Analytics (GA4) and other digital analytics tools
- A solid understanding of UX principles, user behaviour, and funnel optimisation
- Familiarity with e-commerce and campaign landing page optimisation
- A data-driven mindset combined with creative thinking and business acumen
- Excellent communication skills with the confidence to present insights and influence senior stakeholders
- Comfortable working in a fast-paced environment with multiple priorities and collaborators
Benefits
- Work with a globally recognised agency and iconic clients
- Supportive and collaborative team environment
- Opportunity to build business within a dynamic team
Important Details
