CRM Marketing - Marketing Section, Fashion Business Department, Marketplace Business (Rakuten Fashion)

About This Role

This marketing role focuses on developing loyal customers for Rakuten Fashion, a fashion e-commerce site. The person in this role will build long-term relationships with customers through data-driven strategies, leveraging Rakuten Group's data, member base, and ecosystem to enhance the customer experience.

Responsibilities

• Develop and execute CRM strategies, designing optimal approaches for each customer segment using RFM analysis, demographic data, and purchase history
• Plan and execute CRM strategies for large-scale events such as the Rakuten Super Sale, Shopping Marathon, and Fashion Sale
• Continuously improve campaigns through KPI analysis and reporting
• Optimize initiatives using MA and CRM tools based on performance metrics, scenario design, integrated data definition, and effectiveness verification
• Increase app usage frequency by planning and executing strategies to promote app usage and enhance customer engagement
• Plan and oversee the implementation of other initiatives to improve the customer experience, leading to growth of existing customers and increased sales
• Be involved in organizational management tasks as a future manager candidate

Requirements

• Experience leading projects at consulting firms or corporations (such as strategic planning or support in the areas of digital transformation or marketing)
• Ability to develop logical strategies based on quantitative data
• Project management skills to implement those strategies
• TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

Nice to have:

• Experience implementing CRM initiatives in B2C services (e-commerce experience is a plus)
• Experience with various customer analytics, such as RFM
• Experience implementing initiatives aimed at converting F2 customers and preventing churn

Important Details

• English qualification: Proof of eligibility is required by the timing of the offer letter. If no evidence is available, taking an IP test, organized by the company, during the selection process is required.

About the Company

Rakuten Fashion is a fashion e-commerce site offering a wide selection of popular brands. It is one of the businesses within the Rakuten Group expected to achieve the highest growth, striving to achieve ambitious mid-term goals through large-scale investments in loyal customer development, new customer acquisition, and system platform strengthening.