About This Role
This CRM Manager role involves overseeing lead-generation and nurture initiatives for client's sports partnerships and experiential programs. The manager will connect activation events with subsequent actions, ensuring consumer information is purposefully collected, effectively organized, and used for relevant communications that drive meaningful engagement. This position is ideal for a candidate who can combine audience strategy, campaign execution, data analysis, and project management to build a connected consumer journey from initial registration to agent handoff.
Responsibilities
- Lead CRM planning across major sports partnerships and experiential programs, connecting lead capture, audience segmentation, nurture communications, and conversion opportunities
- Assess existing lead data, including sources, available information, communication permissions, and readiness for activation
- Develop audience and nurture recommendations based on consumer interests, behaviors, available data, and client business objectives
- Recommend messaging, timing, communication channels, and calls to action that encourage consumers to take the next step
- Develop strategic lead-capture plans that balance a simple consumer experience with the information needed for relevant follow-up and measurement
- Coordinate with account teams and technology partners to develop registration websites, mobile data-capture experiences, and other digital tools supporting activations
- Coordinate the secure transfer of consumer data from registration platforms into the client’s database or CRM environment
- Translate approved CRM strategies into actionable campaign plans, including audience selection, messaging, creative requirements, deployment schedules, and reporting needs
- Assess available CRM and email deployment capabilities and coordinate campaign setup with client teams and platform partners
- Support copy and imagery development, working with creative teams to produce relevant, compelling communications
- Establish a practical test-and-learn approach across audiences, messaging, timing, creative, and calls to action
- Monitor available campaign metrics and lead outcomes to understand engagement and progression toward conversion
- Recommend improvements to communications, consumer journeys, lead capture, and handoff processes based on results
- Create CRM program recaps with key findings, actionable insights, and future recommendations
- Communicate performance and priorities clearly to account teams and clients, identifying measurement gaps and operational needs
Requirements
- 3 – 5 years of relevant experience in CRM, lifecycle marketing, email marketing, marketing automation, or a related field
- Working knowledge of CRM platforms, email deployment tools, registration systems, and consumer data workflows
