This role involves leading a CRM team, providing technical, strategic, and operational guidance for major global clients. It suits a professional with strong leadership skills who can manage people directly, develop CRM strategies, and optimize customer journeys through analytics.
Responsibilities
Manage the CRM team, acting as technical, strategic, and operational leadership with major global clients
Perform direct people management, including 1:1 meetings, feedback, Individual Development Plans (IDP), performance evaluation, and continuous team training
Plan and implement multi-channel relationship, profitability, and loyalty strategies via email, SMS, push, and custom audience
Lead customer analytics projects and advanced segmentations to optimize the consumer journey and repurchase rates
Conduct and present RFP processes, commercial proposals, and strategic diagnostics to clients and prospects
Connect and align CRM workflow with internal Customer Service, Data, Media, and Creation teams
Monitor portfolio KPIs and company goals, ensuring technical quality and delivery compliance
Support the implementation and continuous improvement of AI tools in the workflow, accelerating the team's technological culture
Requirements
Solid experience in CRM management, process automation, and relationship strategies in marketing agencies or large companies
Proficiency in market CRM platforms, with a focus on the Salesforce ecosystem, Insider, Dito, or related tools
Consolidated experience in people management, leading 1:1 conversations, feedback, development plans (IDP), and performance evaluation
Experience in conducting and technically defending RFPs, executive presentations, and continuous negotiation with large accounts
Practical and strategic knowledge of data, segmentation models, customer analytics, and business metric monitoring
Ability to organize, execute with agility, and possess a systemic vision to set the team's pace and manage internal and external expectations
Excellent persuasive communication, resilience, emotional intelligence, and a proactive profile in the face of problems and opportunities
Knowledge and practical experience in using Artificial Intelligence tools applied to workflow and operations
Benefits
Meal voucher and/or food voucher on the Ticket Flex card (no deduction)
Transportation voucher or mobility assistance (no deduction)
Wellhub for physical, mental, and well-being care
MetLife Life Insurance
Creditas (salary advance, special conditions for loans and purchases at Creditas Store without compromising credit card limit)
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Bracov pharmacy agreement, valid in major Brazilian networks
Access to SESC, with facilities in education, well-being, tourism, culture, and more
SulAmérica - Health and Dental (national, with monthly discount and no co-payment)
Paraná Clínicas - Health (regional, with monthly discount and no co-payment)
Dental Uni - Dental (national, with monthly discount and no co-payment)
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adopters, trans women, trans men, and same-sex couples
Pet leave – in case of adoption, you receive a day off to enjoy your new companion
Pilot Hunter – our referral program that rewards you when your recommendation is hired
Important Details
Work format: hybrid for those in Curitiba and São Paulo, 3 days a week in the office
Schedule: flexible work time, possibility to start between 8 AM and 10 AM and finish between 5 PM and 7 PM, according to area dynamics, client demands, and alignment with leadership
Birthday day off – one day off in your birthday month
Anniversary day off – one day off to enjoy your company anniversary
Reset day – flexibility to use bank hours in a planned way
Work-from-anywhere weeks – possibility to work from anywhere in the world for up to 4 non-consecutive weeks per year, variable by seniority
About the Company
GHFLY transforms data, technology, and strategy into real growth for clients and careers. The company values freedom with responsibility, continuous learning, and big-picture thinking, seeing every challenge as an opportunity for growth and positive impact.
