About This Role
This part-time CRM Manager role at an international law firm involves taking ownership of the firm's CRM strategy, systems, and client data approach. It suits a professional who enjoys combining strategic and hands-on CRM elements, driving adoption and best practice, and helping the Marketing and Business Development team turn client and relationship data into meaningful commercial insight.
Responsibilities
- Own and continually develop the firm’s InterAction CRM platform
- Drive CRM adoption and engagement across the firm
- Ensure client and contact data is accurate, valuable, and effectively maintained
- Develop reporting and processes to provide meaningful client, relationship, and business insights
- Support client segmentation and targeted marketing activity
- Help fee earners effectively capture and develop client relationships and interactions
- Establish and maintain strong CRM processes, data governance, and GDPR compliance
- Deliver CRM training and support to stakeholders at all levels of seniority
- Troubleshoot system and user issues and identify opportunities for improvement
- Manage relationships with third-party CRM suppliers and consultants
- Monitor developments in CRM, relationship intelligence, and associated technology
- Manage the firm’s e-marketing platform and support the M&BD team with campaigns and mailing lists
- Provide insight and reporting around e-marketing activity
- Contribute to wider M&BD, digital, and client data projects
Requirements
- Established experience with InterAction
- Comfortable taking genuine ownership of a CRM environment and working autonomously
- Previous CRM experience within a law firm or professional services environment
- Strong knowledge of CRM, relationship intelligence, and e-marketing tools
- Strong analytical skills and confidence working with client and relationship data
- Excellent Excel and Microsoft Office skills
- Confidence to engage, influence, and train stakeholders at all levels, including senior fee earners
- Strong project management and organisational skills
- Practical, solutions-focused, and hands-on approach
- Excellent attention to detail and communication skills
- Ability to work autonomously while remaining a collaborative member of the wider M&BD team
Nice to have:
- Experience with Vuture
- Exposure to tools such as Power BI, Fabric, or Copilot
Important Details
- Employment type: Part-time, ideally 3 days per week, with some flexibility around hours
