About This Role
Developing and evolving Audley's audience strategy, taxonomy, and governance framework is at the core of this CRM Manager role. It involves transforming customer insight and behavioral data into actionable audiences to improve targeting, engagement, and customer experience, while collaborating across various teams to embed audience-led decision-making.
Responsibilities
- Own audience strategy: Develop and evolve Audley's audience strategy, taxonomy, and governance framework
- Drive personalization: Transform customer insight and behavioral data into actionable audiences that improve targeting, engagement, and customer experience
- Collaborate across teams: Partner with marketing, insights, analytics, data, and technology teams to embed audience-led decision making
- Deliver commercial impact: Monitor audience performance and continuously optimize marketing effectiveness and customer outcomes
- Lead and develop talent: Coach and develop team members, creating an engaged, high-performing culture
Requirements
- Experience developing marketing audiences, segmentation frameworks or targeting strategies
- Confident working with large customer and behavioral datasets
- Ability to translate complex information into clear, actionable recommendations
- Experience with Salesforce Marketing Cloud or a similar CRM, CDP or marketing automation platform
- Enjoy working collaboratively and influencing stakeholders across multiple functions
- Bring a continuous improvement mindset and a passion for delivering measurable results
Benefits
- Discretionary bonus scheme
- Life insurance & Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
- Holiday: 25 days rising to 30 days with length of service
- A day off for your birthday
- A day off for volunteering to support a charity, local support group or community work of your choice
- Wellhub: a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
- Benefits Platform: a reward scheme that gives you discounts and cashback with hundreds of retailers
- Enhanced family leave & pension scheme
- Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
- Long service awards & sabbatical leave
Important Details
- Locations: Witney, Oxfordshire or Shepherd’s Bush, London office
- Work format: flexible hybrid work options – minimum of 3 days a week in the office
