About This Role
This role is for a CRM Manager who will focus on re-engaging travelers who have not yet booked their holidays, by finding the right moment, message, and destination to bring them back. The CRM Manager will own the revenue outcomes from the lost lead recovery and retention engine they build, working with sales, destination experts, product, and data teams.
Responsibilities
- Build journeys for distinct lost lead stages, including no response, quotation sent, and payment pending, ensuring each follow-up is useful to the traveler and coordinated with sales
- Identify travelers likely to book next, their potential destinations, and what prevents them from booking, by building segments using destination, recency, previous bookings, and engagement
- Launch and improve automated WhatsApp, email, SMS, and push journeys, with relevant messages, sensible frequency, and appropriate consent
- Utilize CleverTap or a comparable lifecycle platform, collaborating with CRM and data teams on events, audience quality, and automation
- Exclude active complaints and conflicting sales journeys where appropriate
- Test messaging, timing, and offers using holdout groups
- Report recovered bookings, repeat revenue, contribution, campaign cost, and unsubscribes, distinguishing attributed revenue from incremental lift
Requirements
- Evidence of revenue-generating lifecycle programs, not just broadcast delivery
- Hands-on segmentation, automation, experiments, and CRM analytics
- Strong spreadsheet skills, with SQL a plus
- Ability to connect customer behavior, sales stages, and booking profitability
- Experience with longer purchase cycles and sales-assisted conversion is useful
Important Details
- Experience guideline: 4–7 years in CRM, lifecycle or retention marketing
Application Process
- Apply with your CV and one short example of work you are proud of: the problem, what you changed, and the result
- Enter current annual CTC in lakhs and notice period in days as numbers in the application questions
About the Company
Thrillophilia builds holidays around experiences worth traveling for.
