About This Role
This role is for an experienced GoHighLevel CRM & Lifecycle Marketing Manager to build, manage, and optimize the systems that support the growth of ZoneCoach® Consulting Services. The individual will manage the CRM ecosystem, build automated lead generation and nurturing systems, execute marketing campaigns, and create an exceptional experience for prospects and members. This position requires a combination of technical GoHighLevel expertise with marketing strategy, campaign execution, customer lifecycle management, and data-driven decision-making.
Responsibilities
- Serve as the primary administrator and technical expert for the GoHighLevel platform
- Manage CRM contacts, pipelines, opportunities, tags, custom fields, smart lists, and segmentation
- Build and maintain automated workflows, triggers, and customer journeys
- Integrate GoHighLevel with websites, landing pages, payment platforms, calendars, membership systems, and other business tools
- Maintain accurate contact records, lead attribution, and CRM data integrity
- Troubleshoot automation issues and continuously improve system performance
- Establish scalable CRM processes, documentation, and operating procedures
- Develop and implement automated lead generation and nurturing campaigns
- Build landing pages, lead capture forms, surveys, funnels, and conversion pathways
- Create email and SMS sequences designed to educate prospects and move them toward membership enrollment or program purchases
- Segment prospects based on interests, engagement, behavior, and stage in the customer journey
- Implement automated follow-up systems to ensure leads receive timely, relevant communication
- Build lead scoring, qualification, and pipeline management processes
- Reactivate dormant leads and develop campaigns to convert existing database contacts into customers
- Design and manage automated onboarding experiences for new S.C.O.R.E.® members
- Develop member communication journeys that encourage participation, engagement, and long-term retention
- Create automated welcome sequences, educational content delivery, reminders, milestone communications, and renewal campaigns
- Identify opportunities to increase membership participation and program completion
- Develop campaigns to reengage inactive members
- Support membership upgrades, cross-selling, and additional program enrollment
- Monitor membership activity, churn, and retention performance
- Ensure members receive consistent, personalized communication throughout their experience
- Plan, build, launch, and manage multichannel marketing campaigns using GoHighLevel
- Execute email, SMS, funnel, and automated follow-up campaigns for S.C.O.R.E.® membership acquisition, member engagement and retention, webinars and online events, coaching programs and educational offerings, product launches and special promotions, lead reactivation and customer win-back
- Coordinate campaign calendars, audience segmentation, messaging, and automation workflows
- Collaborate with leadership and content creators to translate marketing ideas into operational campaigns
- Conduct A/B testing of subject lines, messaging, landing pages, calls to action, and conversion funnels
- Optimize campaign performance based on measurable results
- Build and improve automated funnels that convert visitors into leads and leads into paying members
- Develop follow-up systems for abandoned registrations, incomplete purchases, and unconverted prospects
- Support appointment scheduling, consultation booking, and sales pipeline automation
- Identify conversion bottlenecks and implement improvements
- Develop upsell, cross-sell, and renewal campaigns that increase customer lifetime value
- Work with leadership to align CRM activities with membership growth and revenue objectives
- Build dashboards and reports within GoHighLevel to monitor key marketing and membership metrics
- Track lead acquisition, campaign engagement, funnel conversion, member enrollment, and retention
- Provide regular performance reports with actionable recommendations
- Evaluate campaign effectiveness and identify opportunities for improvement
- Maintain visibility into lead sources, pipeline activity, and revenue attribution
- Use data to guide ongoing campaign and automation optimization
Requirements
- Minimum 3 years of hands-on experience with GoHighLevel (or similar CRM System), including advanced automation and CRM management
- Proven ability to build complex workflows, pipelines, funnels, and email/SMS campaigns within GoHighLevel
- Demonstrated experience managing lead generation and nurturing campaigns
- Experience with membership programs, subscription businesses, online education, coaching, or digital products
- Strong understanding of customer lifecycle marketing, conversion optimization, and retention strategies
- Experience integrating GoHighLevel with third-party applications using native integrations, Zapier, Make, webhooks, or APIs
- Ability to build landing pages, forms, surveys, calendars, and automated follow-up systems
- Working knowledge of email deliverability, SMS compliance, contact consent, and CRM data management
- Strong analytical, organizational, and project management skills
- Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously
- Excellent written communication and attention to detail
Nice to have:
- Experience managing CRM systems for coaching, personal development, education, or membership-based organizations
- Experience with GoHighLevel memberships, courses, communities, and recurring billing workflows
- Familiarity with Stripe, WordPress, Facebook/Instagram advertising integrations, and Google Analytics
- Experience creating AI-assisted workflows and automated customer communication
- Understanding of customer acquisition cost, lifetime value, churn, and recurring revenue
- Experience developing campaign copy, email sequences, and conversion-focused messaging
- Familiarity with digital marketing strategy, sales funnels, and online event promotion
Important Details
- Expected hours: 20.0 – 30.0 per week
- Work format: Hybrid remote in Scottsdale, AZ 85257
About the Company
ZoneCoach® Consulting Services is dedicated to helping individuals, entrepreneurs, business leaders, athletes, and organizations achieve peak performance through the S.C.O.R.E.® Success System. Its mission is to empower people to unlock their potential, achieve meaningful goals, and live consistently and simply in the Zone™.