This role is for an experienced GoHighLevel CRM & Lifecycle Marketing Manager to build, manage, and optimize the systems that support the growth of ZoneCoach® Consulting Services. The individual will manage the CRM ecosystem, build automated lead generation and nurturing systems, execute marketing campaigns, and create an exceptional experience for prospects and members. This position requires a combination of technical GoHighLevel expertise with marketing strategy, campaign execution, customer lifecycle management, and data-driven decision-making.
Responsibilities
Serve as the primary administrator and technical expert for the GoHighLevel platform
Identify opportunities to increase membership participation and program completion
Develop campaigns to reengage inactive members
Support membership upgrades, cross-selling, and additional program enrollment
Monitor membership activity, churn, and retention performance
Ensure members receive consistent, personalized communication throughout their experience
Plan, build, launch, and manage multichannel marketing campaigns using GoHighLevel
Execute email, SMS, funnel, and automated follow-up campaigns for S.C.O.R.E.® membership acquisition, member engagement and retention, webinars and online events, coaching programs and educational offerings, product launches and special promotions, lead reactivation and customer win-back
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Coordinate campaign calendars, audience segmentation, messaging, and automation workflows
Collaborate with leadership and content creators to translate marketing ideas into operational campaigns
Conduct A/B testing of subject lines, messaging, landing pages, calls to action, and conversion funnels
Optimize campaign performance based on measurable results
Build and improve automated funnels that convert visitors into leads and leads into paying members
Develop follow-up systems for abandoned registrations, incomplete purchases, and unconverted prospects
Support appointment scheduling, consultation booking, and sales pipeline automation
Identify conversion bottlenecks and implement improvements
Develop upsell, cross-sell, and renewal campaigns that increase customer lifetime value
Work with leadership to align CRM activities with membership growth and revenue objectives
Build dashboards and reports within GoHighLevel to monitor key marketing and membership metrics
Track lead acquisition, campaign engagement, funnel conversion, member enrollment, and retention
Provide regular performance reports with actionable recommendations
Evaluate campaign effectiveness and identify opportunities for improvement
Maintain visibility into lead sources, pipeline activity, and revenue attribution
Use data to guide ongoing campaign and automation optimization
Requirements
Minimum 3 years of hands-on experience with GoHighLevel (or similar CRM System), including advanced automation and CRM management
Proven ability to build complex workflows, pipelines, funnels, and email/SMS campaigns within GoHighLevel
Demonstrated experience managing lead generation and nurturing campaigns
Experience with membership programs, subscription businesses, online education, coaching, or digital products
Strong understanding of customer lifecycle marketing, conversion optimization, and retention strategies
Experience integrating GoHighLevel with third-party applications using native integrations, Zapier, Make, webhooks, or APIs
Ability to build landing pages, forms, surveys, calendars, and automated follow-up systems
Working knowledge of email deliverability, SMS compliance, contact consent, and CRM data management
Strong analytical, organizational, and project management skills
Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously
Excellent written communication and attention to detail
Nice to have:
Experience managing CRM systems for coaching, personal development, education, or membership-based organizations
Experience with GoHighLevel memberships, courses, communities, and recurring billing workflows
Familiarity with Stripe, WordPress, Facebook/Instagram advertising integrations, and Google Analytics
Experience creating AI-assisted workflows and automated customer communication
Understanding of customer acquisition cost, lifetime value, churn, and recurring revenue
Experience developing campaign copy, email sequences, and conversion-focused messaging
Familiarity with digital marketing strategy, sales funnels, and online event promotion
Important Details
Expected hours: 20.0 – 30.0 per week
Work format: Hybrid remote in Scottsdale, AZ 85257
About the Company
ZoneCoach® Consulting Services is dedicated to helping individuals, entrepreneurs, business leaders, athletes, and organizations achieve peak performance through the S.C.O.R.E.® Success System. Its mission is to empower people to unlock their potential, achieve meaningful goals, and live consistently and simply in the Zone™.