About This Role
This CRM Manager role focuses on email and SMS channels for a fast-growing, digitally native fashion brand. The successful candidate will take full ownership of the CRM program, driving performance through testing and optimization in a scale-up environment where autonomy and initiative are highly valued.
Responsibilities
- Take full ownership of the email and SMS campaign calendar, planning, building, and deploying campaigns that drive engagement and revenue
- Own and optimize all automated flows, including welcome, browse and basket abandonment, post-purchase, replenishment, and win-back journeys
- Lead a rigorous test and learn program, running structured A/B and multivariate tests across content, timing, segmentation, and offers
- Carry out in-depth flow and campaign analysis, turning performance data into clear insights and prioritized improvements
- Use Klaviyo to refine segmentation, personalization, and deliverability, keeping the program healthy, relevant, and well-organized
- Proactively identify opportunities to improve performance, using any spare capacity for data deep-dives, new test ideas, and optimization projects
Requirements
- Around 5 years of hands-on CRM experience with a strong focus on email and SMS, ideally within D2C, ecommerce, or retail
- Expert-level experience with a marketing automation platform such as Klaviyo, Braze, or Bloomreach, and the confidence to pick up a new platform quickly
- A proven track record of optimizing automated flows and campaigns, with a solid understanding of flow analysis, attribution, and the metrics that drive retention
- A genuine love of execution, being equally happy building and QA-ing a campaign as shaping the strategy behind it
- Strong project management and organizational skills, with the ability to manage a busy calendar and multiple priorities without close direction
- A proactive, data-driven, test-and-learn mindset, with the self-motivation to work autonomously in a fast-paced scale-up
Benefits
- Real ownership and autonomy, with the trust to run your channels and the backing of an experienced Head of Retention
- A clear progression path, with the opportunity to step into a broader CRM Lead role over time, taking on channels such as direct mail and loyalty
- The prospect of growing the team, with plans to bring in a junior hire and the chance to develop management experience
- The opportunity to make a visible commercial impact at a fast-growing fashion brand during an exciting stage of its growth
Important Details
- Work format: 3 days in the office
About the Company
We are working with a fast-growing, digitally native fashion brand with a loyal customer base and ambitious growth plans.
