CRM & Loyalty Marketing Manager

Job Title: CRM & Loyalty Marketing Manager Start Date: ASAP Duration: Contract with potential for full-time conversion  Location: Hybrid | Buffalo Grove, IL (3 days onsite Tuesday-Thursday)

Overview:

Our client, an iconic Chicago restaurant brand, is seeking a CRM & Loyalty Marketing Manager to join their team freelance to full-time. This is an exciting opportunity for an experienced CRM and retention marketer to own the guest relationship from end to end, from the moment a customer joins the loyalty program to the moment they become a loyal, repeat guest. Direct hire may be considered for the right candidate, so please still apply if this role is a good fit!

 In this role, you'll lead loyalty, CRM, and lifecycle marketing initiatives across both the restaurant business and a nationwide eCommerce shipping brand. You'll develop strategies that drive customer acquisition, retention, engagement, and lifetime value while leveraging customer data, segmentation, automation, and testing to create personalized experiences across multiple channels. This role is ideal for someone who can seamlessly balance strategic planning with hands-on execution and is passionate about building customer loyalty through data-driven marketing.

Responsibilities:

• Develop and execute CRM and loyalty marketing strategies to drive customer acquisition, retention, engagement, and lifetime value
• Build and manage a comprehensive CRM content calendar aligned with business and marketing objectives
• Lead end-to-end campaign execution across email, SMS, push notifications, app messaging, and loyalty channels
• Create and optimize automated customer journeys and lifecycle communications
• Leverage customer insights and behavioral data to identify opportunities for segmentation and personalization
• Refine audience segmentation strategies to improve engagement, retention, and overall campaign performance
• Design and implement A/B and multivariate testing plans across messaging, audiences, offers, cadence, and send timing
• Analyze campaign performance and provide recommendations to improve results and drive revenue growth
• Partner cross-functionally with marketing, brand, and operations teams to align CRM initiatives with business goals
• Manage campaign QA, approvals, testing, deployment, and reporting
• Monitor and evaluate the success of CRM and loyalty programs while identifying opportunities for optimization and innovation

Requirements:

• 5+ years of experience in CRM, loyalty, retention, or lifecycle marketing
• Experience within multi-unit restaurant, hospitality, retail, or consumer-facing brands
• Proven success driving acquisition, retention, loyalty, win-back, and upsell campaigns
• Hands-on experience managing loyalty and lifecycle marketing platforms
• Experience executing cross-channel campaigns across email, SMS, push notifications, and in-app messaging
• Strong understanding of customer journey mapping, lifecycle marketing, and audience segmentation
• Experience with A/B testing, holdout groups, incrementality reporting, and performance measurement
• Strong analytical skills with the ability to translate customer data into actionable business insights
• Demonstrated ability to balance strategic thinking with hands-on execution
• Strong communication, leadership, and stakeholder management skills
• Resume must include measurable performance metrics such as email KPIs, revenue impact, customer growth, retention improvements, or campaign performance results
• Experience with loyalty and CRM platforms (client uses Paytronix and Klaviyo)
• Resourceful self-starter who can identify opportunities, solve problems creatively, and operate with a high degree of ownership
• Entrepreneurial mindset with the ability to build processes, test new ideas, and drive results in a fast-paced environment

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Email Your Resume In Word To Amy.Banks@jobalert.creativecircle.com

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.

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Amy Banks - Senior Recruitment Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 08/26/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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