Creative Team Lead (AI & Performance Marketing)

About This Role

Leading and scaling a team of AI-driven creative designers to produce high-performing static ad creatives and photorealistic AI visuals for performance campaigns is the core of this role. The position suits a creative leader with strong marketing acumen and a passion for AI, focused on achieving business goals through impactful visuals.

Responsibilities

• Lead, mentor, and scale a team of 3 to 6 AI-driven Creative Designers
• Own the production flow, including task distribution, capacity planning, and strict quality control
• Drive creative direction, developing concepts, hooks, and visual angles that enhance conversion rates
• Generate ideas and encourage the team to explore beyond safe iterations, informed by visual trends and competitor creatives
• Own the creative testing loop: build a database of successful creatives, analyze failures, and use performance data for future iterations
• Track new AI models and tools, serving as the company's expert on AI's creative possibilities and staying hands-on with the tools
• Run regular research and development to build prompt and style libraries for consistent quality as the team grows
• Stay hands-on with tools like Figma, Adobe Suite, and AI platforms to unblock the team, handle complex creatives, or test new approaches
• Partner with the Generative AI Pipeline Engineer to translate creative needs into pipelines, presets, and automation
• Work closely with Creative Producers, Marketers, Media Buyers, and Video Editors to align on strategy, negotiate deadlines, and resolve bottlenecks

Requirements

• 5+ years of leadership experience successfully managing creative or design teams in digital marketing
• Mature leader and problem solver who builds clear processes, guides the team, resolves conflicts gracefully, is proactive, and open to new ideas
• Strong project manager who drives projects to completion, guarantees top-tier quality, maintains order, and meets strict deadlines
• Strong visual craft in composition, lighting, color, typography, and anatomy, able to articulate why a creative is effective
• Proficiency in Figma and Adobe Creative Suite, comfortable connecting AI outputs with traditional design pipelines
• Advanced AI knowledge beyond basic prompting, tracking new model releases and testing their application to ad creatives
• Hands-on experience with modern AI image platforms (Figma Weave, Higgsfield, Magnific, Runway, or similar) for creating photorealistic visuals, able to choose the right tool and fix artifacts
• Solid understanding of static ad creatives for Google, Meta, and other paid channels, knowing what drives CTR, CPA, and conversion rate
• Fluency in English, both spoken and written