About This Role
Collaborating with cross-functional teams to ensure creative solutions meet brand and campaign goals is at the heart of this role. The Creative Strategist will lead a team of creative professionals to deliver impactful campaigns that resonate with the target audience, combining strategic thinking with exceptional copywriting skills.
Responsibilities
- Collaborate with cross-functional teams to ensure creative solutions meet brand and campaign goals
- Research the client's industry and their audience (combining online sources, interviews and studies)
- Write clear marketing copy/creative content in terms of pitch and post copies, case study content etc. to promote the products/services
- Assist with business pitches to win new clients or projects
- Review and edit copy to ensure accuracy, clarity, and compliance with brand guidelines and campaign objectives
- Participate in brainstorming sessions to generate creative concepts, taglines, and slogans that align with the client's marketing objectives
- Tailor your writing style to suit different brands, target audiences, and campaign objectives
- Work closely with art directors, designers, and other team members to create integrated and impactful advertising campaigns
- Review and approve copy and creative materials to ensure they meet brand guidelines, quality standards, and client expectations
- Lead and inspire a team of creative strategists, copywriters, and content creators
- Foster a collaborative and innovative team culture, encouraging continuous growth and development
- Create and maintain a strong team culture and a feeling of belonging among the copywriters
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field
- 6-7 years of experience as a creative strategist and copywriter, with a portfolio showcasing successful campaigns
- Strong strategic thinking and problem-solving abilities
- Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends
- Demonstrated leadership and team management skills
- The organisational ability to manage multiple projects, often to tight deadlines
- Exceptional written & verbal communication and storytelling skills
- Required skills: Copywriting, scriptwriting, proofreading, creative visualization, team management, campaign planning, blogging, webpage content writing
- Ability to work collaboratively in a fast-paced team environment
