About This Role
The Creative Strategist sets the creative vision and brand standard for the organization, combining hands-on, high-level design expertise with strategic oversight of internal team members and external creative partners. This role serves as the central point of contact for all creative needs, ensuring every deliverable reflects a consistent, world-class brand across all business units. The Creative Strategist builds, manages, and evaluates a network of agencies, freelancers, and production partners, while personally guiding concept, art direction, content, and quality standards.
Responsibilities
- Own and evangelize the organization's creative and content vision, brand identity, and visual standards across all business units, campaigns, and channels
- Serve as the primary point of contact for all creative requests, triaging incoming work and directing it to the right internal team member or external partner
- Personally lead high-level design, concepting, and art direction on priority and flagship projects, setting the creative bar for the organization
- Build, manage, and evaluate an ecosystem of external creative partners — agencies, freelancers, production companies, and specialized vendors — including selection, scope negotiation, and day-to-day relationship management
- Oversee the full range of creative deliverables, including design, video, photography, motion graphics, digital, and print, whether produced in-house or by outside partners
- Establish, maintain, and enforce brand guidelines and visual standards, ensuring consistent application across all business unit lanes and customer touchpoints
- Present creative concepts, campaigns, and strategic recommendations to senior leadership and key stakeholders, articulating the rationale behind creative decisions
- Develop and manage the creative budget, including allocation across internal staff and outsourced partners
- Identify and evaluate emerging creative trends, tools, and technologies — including AI-assisted creative workflows — to improve quality, speed, and efficiency
- Collaborate cross-functionally with marketing leadership, digital marketing, and content operations teams to translate business objectives into effective creative output
- Manage timelines, capacity planning, and resource allocation across multiple concurrent projects and partners
- Ensure adherence to licensing, usage rights, and legal/compliance requirements for all photography, footage, and contracted creative work
Requirements
- Bachelor's degree (B.A.) from a four-year college or university, with at least 8-10 years of related experience in the creative marketing field, including prior experience directing or leading a creative team, or an equivalent combination of education and experience
- A robust portfolio demonstrating high-level design and art direction across multiple media, including digital, print, and video
