About This Role
This role is for a Creative Strategist who can transform brand challenges into ideas that activate and engage a community on social networks. You will think of content that delivers insights perfectly aligned with feeds, develop strong concepts, and ensure execution remains faithful to the initial idea. You will work in tandem with the Head of Strategy & Creative, at the heart of the agency, bridging strategy, creation, social media, influence, and creative production.
Responsibilities
- Dissect brands, their markets, competitors, and audiences to extract truly useful insights for creation
- Contribute to brand positioning, brand territories, and communication platforms
- Imagine campaign and activation concepts from brief to recommendation
- Write clear and inspiring creative briefs that creatives want to devour
- Build social-coded content strategies
- Challenge ideas with regard to strategy
- Continuously monitor consumer, content, and culture trends, with a focus on food/FMCG and beyond
- Act as the relay/pivot for the Head of Strategy & Creative with teams (production, social, influence, accounts, external partners)
- Independently manage the follow-up of ongoing campaigns and activations, and ensure execution remains faithful to the idea in collaboration with teams and clients
- Analyze initial feedback (performance, engagement, client returns) and propose optimizations to go even further
- Analyze tender briefs and participate in the response strategy
- Feed recommendations: insights, positioning, territories, creative concepts
- Co-build presentations with the Head of Strategy, creative, production, and social & influence teams
- Go on stage alongside the Head of Strategy & Creative and the lead influencer for oral presentations when necessary
- Capitalize on past pitches and campaigns to enrich the agency's references
Requirements
- 3 to 5 years of experience in brand strategy, strategic planning, or creative strategy, ideally in an agency
- Background in communication, marketing, business school, Sciences Po, Celsa, or equivalent path
- Experience with FMCG/food or mass consumer brands, and a track record of tenders: a real plus
- Strong in strategy: positioning, audience analysis, strategic planning
- Excellent writing skills: clear, structured, and impactful briefs and recommendations
- Platform culture: Meta, TikTok, YouTube, Snap, BeReal, influence, pop culture
- Tools: Google Slides, PowerPoint, Keynote or Figma, monitoring and social listening tools, generative AI (ChatGPT, Claude, Gemini, etc.)
- Fluent French, professional English both oral and written
